Watch IT Franchise Opens Two New Locations in Ontario.

Watch IT Incorporated announced today that it has opened two brand new retail watch and sunglass boutiques in Ontario.

Toronto, Ontario July 21, 2008 -- Watch IT! Incorporated announced today that it has opened two brand new retail watch and sunglass boutiques in Ontario. The chain of franchises and corporate stores opened its second location in Ottawa in the Place D'Orleans Shopping Centre in June. Watch IT! also opened a store in the Square One Shopping Centre in Mississauga in July, bringing the chain to a total of 16 locations across Canada. Watch IT! is planning to open 6 more Canadian stores throughout 2008 and 2009.

"Opening two new stores in Ontario is exciting for the entire company. We have an amazing product selection in these locations, catering to a diverse customer base," says Darren Bondar, Founder / President of Watch IT! Incorporated. "We are fortunate to have great local owners and an enthusiastic team of staff. We are confident that our boutiques and unique product mix will be well received. Watch IT! is a dynamic company with product offerings, vitality and creativity that rub off on our customers which will allow us to continue to expand our company through a combination of corporate and franchise openings."

Watch IT! currently has four stores in Edmonton located at West Edmonton Mall, Whyte Avenue, Edmonton City Centre and the Kingsway Garden Mall. Watch IT! also has a location in Calgary at Market Mall, a location in Saskatoon, and four locations in the British Columbia market (Kelowna, Robson, Coquitlam and Kitsilano). Watch IT! also has retail stores in the Niagara Fallsview Casino, the White Oaks Mall in London, the Bayshore Centre in Ottawa and in Vaughan Mills, Ontario. The company is also a leading Canadian e-tailer and sells its products across Canada and worldwide.

About Watch IT! Incorporated

Founded in 1999, Watch IT! is a retail company that is expanding across Canada, the United States, and India through a combination of corporate and franchise stores. Every Watch IT! boutique carries hundreds of unique, innovative styles of brand name watches, sunglasses and accessories that lead the worldwide industry in both technological innovation and fashion. Watch IT! customers take pride in their individuality, their sense of style, and their appreciation for quality. They love the wide selection at every price point, ranging from a $36 pair of fashion sunglasses to a deluxe $1495 luxury watch.