Shoeless Joe's - Food franchise

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Franchise Name:
Shoeless Joe's

Main Category:
  - Food

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Shoeless Joe's News:

  - Shoeless Joe’s Restaurant Franchise wins Award
  - Shoeless Joe’s Restaurant Expands in the Durham Region
Investment Required:
$200,001 - $500,000


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Shoeless Joe's franchise

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Shoeless Joe's




Shoeless Joe’s Sports-Grill Has Been in the Game for 25 Years!

THE COMPANY

Fred Lopreiato founded the company in 1985 when he purchased a small restaurant/bar on Eglinton Avenue in midtown Toronto. He and junior partner Nick Lopreiato expanded to three locations by 1993 and seven by 1995. That’s when they decided to propel growth via the franchising route and sold the Shoeless Joe’s franchise license in 1997.

WHY SHOELESS JOES

There are many pros about franchising a restaurant; with Shoeless Joe’s you get:

  • Name Recognition;
  • Better Buying Power;
  • Initial & On-Going Training;
  • Marketing;
  • Support from a Team of Restaurant Professionals;
  • Menu Design, Costing, Sourcing & Execution;
  • Inventory Control Systems; and,
  • Site Selection & Lease Negotiations.

From our award winning menu selections to our trail?blazing restaurant design you can see the moment you drive up and walk into a Shoeless Joe’ Restaurant that we have come a long, long way from that simple sports bar. Just like you, the little guy grew up and evolved.

Awards over the past years have included:

  • Consumers Choice Business Excellence 2010
  • Who’s Who 2010
  • Award Winning Menu
  • CFA 10 Year Franchise Excellence
  • Canada’s Top 100 Foodservice Companies 2009
  • CFA Gold Frankie Award – Trade Show Booth 2007
  • CFA Bronze Frankie Award – Dessert Menu 2009
  • “International Marketer of the Year” from Certified Angus Beef in 2007
By living and breathing our Brand everyday we know that everyone who comes into contact with a Shoeless Joe’ Restaurant ? be they a supplier, an owner, a staff member or a guest - is going to come away saying one word - "Wow!"

THE BRAND

Shoeless Joe’s Sports-Grills feature dark mahogany décor spiced with one-of-a-kind sports artifacts and state of the art entertainment packages! We Stand by our Brand Pillars; We are all about:
  1. Great Food and Drinks
    • Comfort foot, quality, fresh.
    • “better than expected” – items people will drive across the city for.
    • Menu items include burgers, nachos, wings, ribs, sandwiches, beer, mixed drinks and wine.
  2. Celebrating Sports
    • Comfortable and relaxed atmosphere, sports centric, organized, cutting edge media.
    • “Come as you are”, part of community, entertaining & energetic.
  3. Being an Active Part of our Local Community
    • Comfortable, warm & friendly, personable, exciting & energetic, organized.
    • “Feel at home” – “I trust my local Shoeless Joe’s.”

THE PROTOTYPE

Great things are always happening at Shoeless Joe’s. In 2010 Shoeless Joe’s stepped out in a new direction with the opening of our first smaller format restaurant… The 4,000 square foot prototype which features a classic horseshoe-shaped bar with a restaurant on one side and bar on the other. The ambiance is classic Shoeless Joe’s – warm and cosy with rich mahogany décor, a TV at every table and plenty of authentic sports memorabilia.

Traditional shoeless Joe’s are about 5,000 square feet, however this small-format location is part of a new prototype wthat will allow Shoeless Joe’s to penetrate fresh areas.

THE INVESTMENT

Built to a higher standard while maintaining a lower cost than our competitors! – LOWEST COST of entry for Casual Dining!

  • Franchised Units: 40
  • Corporate Units: 1
  • In Business Since 1985
  • Franchise Fee: $45,000
  • Lowest Cost of Entry: $250,000 to $400,000
  • Equally Low Purchase Price: $550k to $850k
  • Competitive Royalty Rate and Ad Fund
  • Square Footage: 4,000 to 5,000+

 

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