Balance Your Decision-Making

To be a successful franchisee you must:

(a)               Have a passion for the business,

(b)               Understand the business, and

(c)               Be capable of financing it. 

Obviously, you should not consider a franchise that is beyond your financial means.  Emotion and logic should be equally balanced when making the final decision about purchasing the franchise.  You should feel good about the people involved in the franchise, and excited about the opportunity, however, logic has to be applied to the decision-making process in such areas as consumer acceptance, risk analysis, availability of product, demographics etc.  Ask yourself, "Does this all make sense?”  Your emotional commitment is only one of the essential elements, and if any of these elements is missing, the franchise is probably not right for you.