Valpak® Features The Martha Stewart Show’s Move to Hallmark Channel
(LARGO, FL – Aug. 20, 2010) – The iconic daytime television series, The Martha Stewart Show is moving to Hallmark Channel starting Sept. 13, and leading direct marketer, Valpak, is putting the word out to 40 million households.
Through the month of August, The Martha Stewart Show will be featured on the Blue Envelope, which will contain helpful offers for the home and other products and services. And to celebrate, Valpak and Hallmark Channel are sending one lucky winner and guest to a filming of The Martha Stewart Show in New York City. The sweepstakes includes round trip airfare from Delta, two night hotel accommodations and $250 in spending money. Details are available on the Valpak envelope or online by visiting www.valpak.com. Sweepstakes Official Rules are available online at www.valpak.com.
“The Valpak audience is 20 percent more likely to watch The Martha Stewart Show,” said Deanna Willsey, director of corporate communications at Valpak. “So having the show air on her new Hallmark Channel home is sure to be a win for consumers.”
The premiere of The Martha Stewart Show on the Hallmark Channel will be Sept. 13 at 10 a.m./ 9 a.m. Central Standard Time, and Valpak’s contest will last until Sept. 10, 2010.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Media Group. With nearly 200 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with www.Valpak.com®, an online site for local savings, which has nearly 40 million offer views each month, as well as mobile phones, including apps for iPhone™, iPod touch®, AndroidTM, Palm® PreTM and Blackberry® platforms. For more information, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group, Inc., a subsidiary of Atlanta-based Cox Enterprises, is an integrated broadcasting, publishing and digital media company that includes the national advertising rep firms of Cox Reps. With revenues exceeding $1.5 billion, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, four metro newspapers and more than a dozen non-daily publications, and more than 100 digital services. Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
About Hallmark Channel
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 90 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation’s leading network in providing quality family programming with an ambitious slate of original TV movies, general entertainment and home and lifestyle content. Hallmark Channel’s sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on the greatest family movies of all time. For more information, please visit www.hallmarkchannel.com/
About The Martha Stewart Show
“The Martha Stewart Show,” will premiere on Hallmark Channel on September 13 at 10 AM ET/PT. Filmed in New York City with a live studio audience, the hour-long daily series informs and inspires viewers on subjects from cooking and entertaining to crafting and gardening. Host Martha Stewart will chat with renowned chefs, seasoned artisans and designers, authors, collectors, entertainers and experts from all walks of life in this interactive format that celebrates Martha's sense of fun and love of teaching. There will be encore airings of “The Martha Stewart Show” at 4:00 and 5:00 p.m., ET/PT, weekdays.