SUBWAY Introduces Electronic Cash Cards

Date: DEC 5th, 2006

Topic: Franchise News

With the new SUBWAY Cash Card consumers can pay with one swipe. In what some say is one of the largest roll outs of its type in the restaurant industry, the SUBWAY Cash Card can be used just like a gift or personal spending card by simply selecting a dollar amount between five and one-hundred dollars to activate it. It's also reusable and re-loadable. Customers can use the card to pay for meals and money can be added to it at any time.

The SUBWAY Cash Card is perfect for gift giving to ensure that the kids away at school are eating right; or keep it and use it your self for the convenience of not having to use actual cash.

"The new SUBWAYCash Card is easy to use and will help customers speed their way through the line during busy times," said Ned Daley, Marketing Programs Specialist for the SUBWAYrestaurant chain. "The SUBWAYCash Card also allows cardholders to receive exclusive promotional offers on their favorite SUBWAYmenu items.

The new cash card with be available at the more than 21,000 SUBWAYrestaurants throughout the U.S. and Canada and will also be sold online at http://www.subway.com/ and http://www.mysubwaycard.com/. There are no expiration dates on any of the cards, or fees of any kind for using or not using the card. Customers will also have the option of registering their cards at subway.com or mysubwaycard.com to protect their balance for lost or stolen cards, and to qualify for other potential rewards.