How Something Cold Can Be So Hot
Toronto, ON – With stores opening every week, both in the US and internationally, Menchie’s, the fastest growing chain of self-serve frozen yogurt stores, has signed a Franchise development agreement to open stores in London, Waterloo and Guelph.
Menchie’s Frozen Yogurt is already a favourite place for US and Canadian celebrities to enjoy their frozen yogurt. No other frozen yogurt chain has such a large and international celebrity following. According to Michael Shneer, President of Yogurtworld Franchising Corp, Master Franchisor of Menchie’s in Canada, “there isn’t a week that goes by in which someone famous doesn’t come in to Menchie’s. In fact, Selena Gomez recently told David Letterman while she was live on his show, how she loves Menchie’s. Like the general public, the celebrities love our huge selection of self-serve, delicious fat-free frozen yogurt and the dozens of toppings available to mix in.
“We can’t wait to bring the unique Menchie’s experience to part of South West Ontario” said franchisee Drew Eizenga. Eizenga stated “even in colder climates, Menchie’s is still universally loved because we allow the customer to make all the choices and be in control of the entire cost, selection and experience.” Shneer added “these cities will soon see why Menchie’s is the leader in the self-serve frozen yogurt industry”.
Menchie’s mission statement is “we make you smile.” Menchie’s achieves this by providing customers with the opportunity to create their own unique combinations from over 100 rotating yogurt flavors and 70 rotating toppings, until their perfect mix is made. Catered towards families and children, Menchie’s provides an interactive store experience, enjoyable music, and relaxing indoor and outdoor seating areas where family and friends gather. Menchie’s franchisees are actively involved in the community, donating thousands of dollars to local school programs and charitable organizations. In July 2010, Menchie’s was awarded 1st place in Restaurant Business Magazine’s annual ‘Future 50’ list, ranking it the fastest-growing franchise in the restaurant industry. Menchie’s has 89 locations open, with an additional 120 currently in development, and is poised to total more than 180 locations by the end of the year. Menchie’s has also begun international expansion, with two stores open in Canada, and has plans to operate stores in Japan, Mexico, Australia, Costa Rica, United Kingdom, Puerto Rico, Morocco, Egypt, Saudi Arabia, United Arab Emirates, Qatar, Kuwait, India, China and New Zealand.