From Burger King to SPAM King: Burger King to Offer Spam in Hawaii

Date: JUN 11th, 2007

Topic: Franchise News

HONOLULU (AP) - For many, spam is a four-letter word for unwanted e-mail. But in Hawaii, Spam is a beloved comfort food with cans of the gelatinous pork bricks found in virtually every cupboard.

Hoping to cash in on Hawaii's love affair with the pinkish meat product, Burger King Corp. last month began offering Spam for breakfast - going head-to-head with rival McDonald's Corp., which has been featuring Spam in the islands for years.

Burger King is offering the Spam Platter - two slices of Spam nestled between white rice and scrambled eggs. The fast-food giant also offers the Croissanwich or Biscuit Sandwich with Spam.

Denise Yamauchi, Burger King managing director in Hawaii, said sales have been "very good and very promising."

"It's so popular with the locals, we wanted to cater to them," she said.

Putting Spam on the menu, alongside more traditional items such as the Whopper, has been in the works for about a year and Burger King's corporate headquarters finally signed off on the idea.

"It's something that was a little unique and a little different for them, so it was a bit of a hard sell to bring to Hawaii," Yamauchi said.