For Immediate Release              

A New Look for an Old Hook

Joey’s Restaurants Announces New Logo Design

Calgary, Alberta – Joey’s Restaurants is pleased to announce an evolution in branding with the release of a new logo.

Calgary, Alberta – is pleased to announce an evolution in branding with the release of a new logo.

The new logo prominently features the word “Joey’s” in blue lettering with “Restaurants” underneath and the yellow fish mascot on top. Joey’s Famous Yellow Fish lets customers know graphically that we are a seafood restaurant. The simplicity of the new logo invites customers to enjoy Joey’s friendly, casual restaurant atmosphere.

“Our new logo design allows the lettering in ‘Joey’s’ to be 30% larger than our previous logo and more easily read on signage,” explains Andy Taylor, Joey’s Senior VP. “Our customers will likely appreciate the change if their eyesight is anything like mine!”

“We’re all very excited about introducing the new logo!” says Dave Holland, Joey’s Creative and Marketing Manager. “The new logo design coincides with our new, clean menu design to give us a simple, modern, unified look.”

Implementation of the new logo on all new in-store materials system-wide began on May 1, 2009.

About Joey's

Calgary-based Joey's is a pioneer and leader in the fast casual seafood restaurant category in Canada. Its signature "Joey's Famous Fish and Chips" has gained the company a Canada-wide reputation for preparing generous portions of high quality seafood at affordable prices. Each Joey's franchise embodies the vision of its founder Joe Klassen — to serve great seafood in a cozy neighbourhood seafood restaurant. Annually, Joey's serves more than 6.5 million guests system wide through its 75+ restaurants in Canada. Joey's has been cooking in trans fat free oil at all of its Canadian restaurants since 2005. In May 2008, Joey’s hit the radio airways; now Joey can be heard in cities and towns across the nation and on the Joey’s website