Mood Media pumps up Snap Fitness as in-store music provider
TORONTO, June 7, 2011 /PRNewswire/ - Mood Media Corporation a leading global provider of in-store media, digital signage and scent solutions, today announced that it has become the provider of internet-delivered music to Snap Fitness clubs. Snap Fitness is considered the world's fastest growing fitness franchise with 2,200 compact, 24/7 fitness centers in the United States, Canada, Mexico, India, Australia and New Zealand.
Using their reliable and flexible Internet delivery platform, Mood Media will provide Snap with a custom mix of rights included and major label music content to energize the clubs' environments. The service provides the perfect blend of hassle-free operation and precise control. The music and message content will be pre-programmed to match business patterns, and Mood will deliver regular updates to the content remotely. Snap will also have the ability to modify the programming using a web-interface, and can request real-time content updates to all owned and franchise locations.
"The Mood Media service offering gives us a dramatic upgrade over our previous solution and allows us to program marketing and promotional messages to our clubs on our own through a simple and easy to use web interface. This was key to our decision to select Mood," said Peter Taunton, President & CEO of Snap Fitness. "The vast catalogue of music and programming capabilities offered by Mood Media will also add a great element to our environments."
Lorne Abony, Chief Executive Officer of Mood Media Corporation, said: "We are excited to partner with Snap Fitness, a recognized leader in the fitness club franchise vertical. This announcement demonstrates the strong appeal and value of our Internet-based solution for all retailers and the ability of that platform to serve the dynamic needs of franchisee-owned businesses."
About Mood Media Corporation
Mood Media Corporation, named Canada's fastest growing company by PROFIT Magazine is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase.
Through its two principal divisions; In-Store Media and Retail Point-of-Purchase, Mood Media Corporation works with over 470,000 commercial locations in over 40 countries throughout North America, Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, Touch and Mood Entertainment, Mood Media Corporation's products and services reach 150 million people every day in a broad client base including more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining.
About Snap Fitness
With a focus on providing members with fast, convenient and affordable workouts in clean, comfortable locations that are close to home, Snap Fitness (snapfitness.com) is experiencing phenomenal growth with approximately 2,200 locations open or sold worldwide and some 15-20 new stores added monthly. Founded in 2003 by CEO Peter Taunton, the Chanhassen, Minn.-based franchisor is dedicated to providing members with more value than any other health club.