Marilyn Monroe Cafe Has Plans for 10 New Locations in 2013

Date: MAR 7th, 2013

Topic: Franchise News

MM Café Franchise Inc., announced today they have secured a Master Franchise Agreement, to open 10 new Marilyn Monroe™ Café units around Vancouver, Canada. Via a partnership agreement with New York based Authentic Brands Group, MM Café Franchise Inc., has secured the franchisor rights in the restaurant-café category for Marilyn Monroe.

“Our new offering in the premium coffee space has been so well received, that numerous entrepreneurs have approached us, to be part of this unique global iconic brand experience,” says Dave Craig, Chief Development Officer, MM Café Franchise Inc., “The positive response and guest satisfaction with Marilyn Monroe™ Café are beyond our expectations, and we look forward to developing the brand further into new markets.”

A very experienced development partner, Fresh & Healthy Brands, will open franchised units throughout Canada’s west coast province of British Columbia, beginning in downtown Vancouver in 2013. This adds to the worldwide development plans of the franchisor parent company, which launched the flagship location in the fall of 2012, along Toronto’s wealthy suburban lakefront community of Oakville, Ontario.

Inspired by the iconic blonde bombshell, the Mason Studio design of Marilyn Monroe™ Café features a stylish selection of materials, mid-century modern furniture and subtle architectural details. These fine points culminate into an inviting space for all guests, whether they are on-the-go or casually snacking and sipping premium espressos with friends.

Marilyn Monroe™ Café is committed to the health of the environment. The beverage containers are from compostable and post-consumer recycled materials, lowering the impact on our planet, while all of the coffees are certified organic to ensure that every time customers enjoy their beverage, they are participating in a dedication to environmental sustainability.

About Authentic Brands Group, LLC

Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. Headquartered in New York, ABG's mission is to further enhance brand equity through partnering with best-in-class licensees and direct-to-retail partnerships in apparel, sporting goods, action sports, home, celebrity, entertainment and consumer electronics. The brands ABG owns include Marilyn Monroe®, Prince®, Ektelon®, Viking®, TapouT®, Hickey Freeman®, Hart Schaffner Marx®, Palm Beach®, Exclusively Misook®, Christopher Blue®, Sportcraft®, Silver Star Casting Company®, Iron Star®, Hitman Fight Gear® and Sinister Brand®.