Marketing Program Highlights Career Opportunity at McDonald's
McDonald's announced a new national advertising campaign
today that shines a spotlight on its employees and celebrates career
opportunities at the company. The promotion is part of a larger campaign, which
includes public relations activities, online banners and a new career web site,
http://www.mcdonalds.com/careers. This is the latest in an Employment Opportunity
campaign that was first introduced in 2005.
Key to the campaign is a national television advertisement that profiles the career path of Karen King, East Division President, McDonald's USA. King started her career at McDonald's more than 30 years ago as a crew person in Lawrenceville, Georgia. Like so many people whose first job was at McDonald's, the leadership lessons learned behind the counter, coupled with great training, have laid the foundation for her success. Today, she follows those same basic management principles in her role as Division President where she manages a $10 million business and oversees more than 5,000 restaurants, approximately 36 percent of the U.S. System, from Maine to Florida.
Currently, 30% of franchise owners, 50% of corporate staff, and 70% of restaurant managers started as crew. Forty percent of McDonald's top management team got their start in McDonald's restaurants, including CEO, Jim Skinner.
"This campaign underscores the intense pride that we feel for our employees at all levels throughout the organization," said Bill Lamar, Chief Marketing Officer, McDonald's USA. "Karen's story is just one example of many. We are proud of the opportunity that we offer at McDonald's and of those employees that strive for excellence everyday they're on the job."
As part of this campaign, new Hispanic advertising will feature Ofelia Melenderez, VP of Greater Southwest Region. Ofelia started as an intern at McDonald's upon graduation from college in 1992 and eventually rose to become a key executive within the company.
The 2007 McDonald's Employment Opportunity campaign also includes a new career web site and banner ads, which profile a selection of managers and crew who are currently pursuing career opportunities at McDonald's.
McDonald's and its franchisees are among the nation's largest employers of working parents, teenagers, seniors and individuals with special needs. McDonald's trains more women and minorities than any other employer. Women and minorities represent more than 50 percent of the McDonald's workforce.