The Chopped Leaf Celebrates 80th store opening with Plans for more Canada-Wide Expansion

Author: BeTheBoss.ca

Date: MAY 28th, 2019

Topic: Franchise News

 

Company looking to fill the need for healthy meals on the go


Filling the need for healthy meals on the go, The Chopped Leaf is a fresh casual brand that is targeting Southern Ontario, Quebec and Atlantic Canada for expansion. Recently celebrating their 80th location in Grande Prairie AB (the second location in Grand Prairie), The Chopped Leaf has announced plans to open at least 20 additional locations through franchise partnerships and strategic development, creating approximately 15-25 new jobs per location.

The Chopped Leaf's development is directed by Innovative Food Brands Inc., and Founder and Brand President of The Chopped Leaf, Blair Stevens. The Chopped Leaf’s proven franchisee profitability model and commitment to healthy eating have been the reason behind its recent growth.  The concentrated growth since January reinforces the demand for fast, fresh experiences. Recent restaurant openings include:

·         Vernon, BC (January 21)

·         Calgary Westman Village, AB (February 24)

·         West Kelowna, BC (March 16)

·         Cochrane, AB (March 5)

·         Tsawwassen, BC (March 12)

·         Medicine Hat, AB (April 4)

·         Ottawa opened in May


Markets which expect substantial growth in 2019 are Southern Ontario and Quebec and Atlantic Canada. "With the recent amendments to the Canadian Food Guide, Canadians are looking for nutritious and delicious food options that are available on the go. Our restaurants not only satisfy this need but do so with delectable flavours and innovative menu options," says Stevens.

Stevens and his wife Karla created The Chopped Leaf concept based on the belief that there was a gap in the quick service industry. Seeing a growing demand for real food on the go they created a concept that appealed to the active, busy person that needed a high-quality meal served quickly. Their first restaurant opened in 2009 in Kelowna B.C. and Blair and Karla continued to work on developing manuals, tweaking recipes, and perfecting every aspect of the brand. By 2011 their first franchise location opened on Robson Street in Vancouver, BC.

Chopped Leaf now has 80 successful franchise locations across Canada and the US and is actively seeking qualified franchisee partners to open their own restaurants.

"This is the perfect opportunity for those who are interested in joining a brand that has a proven record of success. The Chopped Leaf offers intensive in store training, and the opportunity to learn from experienced franchisees along with a real estate support team to ensure the location is a perfect fit for the brand and franchisee," adds Stevens.



About The Chopped Leaf

Proudly Canadian, The Chopped Leaf has over 100 locations opened and committed in Canada and the USA. Owned and managed by Innovative Food Brands, the Chopped Leaf offers fresh and quick handcrafted meals for a better-for-you experience. For more information on this great franchise opportunity visit their listing
here at BeTheBoss.ca.