Unique Fondue Dining Concept Expands into Canada

Date: OCT 10th, 2007

Topic: Franchise News

 

    The Melting Pot Restaurants, Inc. to Offer Franchise Opportunities in
Canada

 

 

    October 8 /CNW/ - The Melting Pot Restaurants Inc., the
nation's largest fondue restaurant franchise, today announced they will begin
offering franchises in Canada. Franchising will begin in the Provinces of
Ontario and British Columbia, specifically targeting Toronto, Ontario and
Vancouver, British Columbia due to their population density, average incomes,
culture, and proximity to the United States.

"We have received a lot of interest and leads from Canadians in recent
years for the Melting Pot franchise concept," said Dan Stone, Director of
Franchise Sales. "We are energized by the potential with our concept in Canada
and are happy to say that we are ready to begin offering franchises in select
Canadian Provinces."

Canada marks the first ever expansion internationally for The Melting Pot
Restaurants, Inc. The expansion into Canada will potentially serve as a
springboard for other international markets for The Melting Pot. Dan Stone,
Director of Franchise Sales for The Melting Pot Restaurants, Inc., envisions
approximately 12-15 Melting Pot Restaurants throughout Canada. The Melting Pot
Restaurants, Inc. requires owner operators for the restaurants that will open
in Canada. The franchise approval process usually takes approximately 90 days.
For further franchise information, please contact Dan Stone, Director of
Franchise Sales.

"We have spent significant time, money, and resources in preparation to
be able to do business in Canada," said Dick Sveum, VP of Franchise Operations
for Melting Pot Restaurants, Inc. "Offering franchises in Canada is a historic
milestone for our company, and we couldn't think of a better country than
Canada to mark our first international expansion for the Melting Pot concept."

About The Melting Pot Restaurants Inc.

With more than 120 restaurants in the United Sates and over 45 locations
currently in development, The Melting Pot Restaurants Inc. is North America's
premier fondue restaurant franchise. At The Melting Pot, fondue becomes a
memorable four-course dining experience where patrons can dip into something
different. Guests enjoy a choice of four flavorful fondue cooking styles and a
variety of unique entrees combined with special dipping sauces. The menu also
includes creamy cheese fondues, lively salads, fine wines and mouthwatering
chocolate fondue desserts. Founded in 1975, The Melting Pot's corporate
headquarters are in Tampa, Fla.