Pizza Pizza Franchise will be hosting a special fundraiser in support of Children’s Miracle Network

Date: OCT 3rd, 2008

Topic: Franchise News

Montréal, Québec, September 30, 2008 – On October 21st, Pizza Pizza will be hosting a special fundraiser in participating restaurants across Québec and Ontario in support of Children’s Miracle Network and its seven affiliated children’s hospital foundations in the two provinces. The fundraiser, named Cheese for Charity Day, is part of the company’s plans to celebrate National Pizza Month.

Throughout the day, Montreal area residents are invited to purchase selected, discounted pizza items with a portion of proceeds going to children’s hospitals, through Pizza Pizza’s own Slices for Smiles Foundation, a private foundation created in 2007 to help support children’s causes throughout the country.

“Our Slices for Smiles program is designed to enhance the quality of life of children by supporting education, health and other social programs,” said Pat Finelli, Chief Marketing Officer for Pizza Pizza. “Cheese for Charity Day is a great time to celebrate pizza with family and friends while supporting a great cause.”

Pizza Pizza raised more than $75,000 for Big Brothers and Big Sisters through its Slices for Smiles fundraising efforts in October 2007 and hopes to meet or exceed this goal for this October’s campaign. To achieve this, Pizza Pizza - in addition to hosting its Cheese for Charity Day on October 21st - will be deploying in-store donation boxes at all traditional restaurant locations, providing a corporate donation of $12,000 and contributing through cause promotion.

“We are happy to be working with the Slices for Smiles Foundation again and are extremely grateful for this partnership with Pizza Pizza,” said John Hartman, chief international officer of Children's Miracle Network. “All funds raised will go directly to our affiliated hospitals to assist children of all ages and ailments.”

This fundraising activity takes place during the month of October, which was first designated National Pizza Month in 1987 by the U.S. Congress.  Pizza Month has been celebrated in Canada since 2005.

The promotion tied to the Cheese for Charity Day fundraiser includes discounted cheese or pepperoni slices and medium size cheese or pepperoni pizzas.

About Children's Miracle Network
Children's Miracle Network is a non-profit organization dedicated to saving and improving the lives of children by raising funds for children’s hospitals. Each year, the 170 Children's Miracle Network hospitals – 14 of which are in Canada – provide the finest medical care, life-saving research and preventive education to help millions of kids overcome diseases and injuries of every kind. To learn more go to

About Pizza Pizza
Founded in 1967, Pizza Pizza is an industry pioneer and Canada’s number one pizza chain. With the 2007 acquisition of Pizza 73, a leader in western Canada, Pizza Pizza operates more than 600 traditional and non-traditional restaurants coast to coast. Pizza Pizza has introduced numerous innovations such as whole-wheat, multi-grain dough, a gluten-free crust and the elimination of industrially-added trans fats from all menu items. Through the years, the company has been a loyal supporter of community groups, helping to organize fundraisers, sponsoring events and supporting local projects at the corporate and franchise level.