Menchie’s Opens Second Canadian Store
TORONTO, ON – October 27, 2010 – Menchie’s is already a favorite spot among Hollywood’s hottest celebrities such as Taylor Swift, Jennifer Lopez, and Justin Timberlake. With more than 50 stores in the United States, Menchie’s growing popularity is now expanding into Canada with the announcement of its second location, this one in Toronto. The customizable frozen yogurt experience will soon become a community hotspot for Toronto residents.
Menchie’s will open its newest Canadian store on November 1, 2010 at 511 Bloor Street West in Toronto. The grand opening celebration will take place on November 6th with free yogurt being offered from 12pm-6pm. The new Toronto store comes on the heels of the September opening of Menchie’s Richmond Hill location at 9360 Bathurst Street.
"People love the idea that they can create their own frozen yogurt concoctions – exactly how they want them," said Michael Shneer, master franchisor for Menchie’s in Canada. “The success of the first location in Richmond Hill has been overwhelming and the large crowds clearly indicate that people love the Menchie’s experience. We’ve had so many people tell us that they can’t wait for the Toronto store to open. In just a few more days, the community will be able to visit our family-friendly environment to regularly indulge in a delicious, fat-free treat.”
Menchie’s customers help themselves to an unlimited mix of yogurt and toppings at a unique self-serve station with more than 100 rotating yogurt flavors from vanilla and chocolate to cake batter, green apple tart, and pina colada, and more than 70 rotating toppings including fresh fruits, granolas, nuts, an assortment of candy and hot fudges. Menchie’s uses the highest quality frozen yogurt at all of its locations globally, made exclusively through its own label. Furthermore, Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association of the United States.
Menchie’s success comes from helping customers create memories in an environment that is warm and welcoming and from its family-friendly atmosphere. The interactive store experience, relaxing indoor and outdoor seating areas, and enjoyable music create the ideal place for families to gather every day. To make the experience a little sweeter, Menchie’s frequently provides free stickers and balloons to children at the store.
Menchie's is also actively involved in the community, as stores typically partner with local schools in fundraising activities and education incentive programs. Annually, each Menchie's store donates thousands of dollars in cash and products to local schools to support student programs.
“We are thrilled to continue expanding the Menchie’s brand to the Canadian market with the opening of the second Canadian location,” stated Amit Kleinberger, CEO of Menchie’s Global Headquarters. “With the frozen yogurt industry growing rapidly, Menchie’s continues to expand through franchising as new entrepreneurs realize the success and growth potential for this business. Menchie’s is an exciting and rewarding business opportunity that mixes the highest quality yogurt with an unmatched customer experience. Menchie’s is primed to be a household name in the near future as new locations continue to open.”
Menchie’s is actively seeking more partnerships with passionate entrepreneurs who are interested in opening stores in strong retail locations throughout Canada including in shopping centers, strip centers, outdoor/indoor malls, street retail, lifestyle centers, universities, sports arenas, airports, and other sites.
Menchie’s mission statement is “we make you smile”. Menchie’s achieves this by providing customers with the opportunity to create their own unique combinations from over 100 rotating yogurt flavors and 70 rotating toppings, until their perfect mix is made. Catered towards families and children, Menchie’s provides an interactive store experience, enjoyable music, and relaxing indoor and outdoor seating areas where family and friends can gather. Menchie’s franchisees are actively involved in the community, donating thousands of dollars to local school programs and charitable organizations. In July 2010, Menchie’s was awarded 1st place in Restaurant Business Magazine’s annual ‘Future 50’ list, ranking it the fastest-growing franchise in the restaurant industry. Menchie’s has more than 50 locations open domestically, with an additional 50 currently in development, and is poised to total more than 100 locations by the end of the year. Menchie’s has also begun international expansion, with stores currently operating in Canada, and has plans to operate stores in Japan, Mexico and Australia in early 2011