WSI Conducted a Virtual Training Session This Week

Date: SEP 24th, 2010

Topic: Franchise News

Toronto, Ontario, September 24, 2010… WSI, the world’s #1 marketing franchise, conducted an online coaching session this week where hundreds of enterprise entrepreneurs and advertising and marketing experts attended to expand their practical knowledge of effective landing page design. The webinar was hosted by Chuck Bankoff, a WSI Consultant and landing page conversion expert located in California, USA. The session, which was entitled “Landing Page Design: Common Mistakes and Tested Techniques”, was aimed at providing small business owners 6 crucial steps to landing page layout, including really important components such as page length, navigation bars, color, text and other design aspects that make for a powerful, conversion-focused landing page.

Chuck Bankoff, WSI Consultant and webinar presenter, says, "A landing page is where Web visitors land after clicking on an email link, a search engine result, a banner advertisement or personally typing in a particularly commercialized address. It's easy to tumble into the trap of organizing money into driving traffic and residing with your conversion process rate. This is not specifically effective or cost productive. People do not read on the Internet; they scan. They see statements, illustrations and bullet points. Depending on the personality type of your website visitor, you have between 2 and 8 seconds to convince them to stay on your website and get deeper into it. During this public speaking event, I discussed some important steps to assuring your landing page converts the traffic that you drive to it."

Chuck Bankoff is a WSI Certified Research Expert, and has qualified other WSI Professionals around the globe in Landing Page Design and Conversion Architecture strategies. Chuck is at this moment covering his third term on the WSI Internet Expert Advisory. To view Chuck’s WSI website, please visit:

“Instructing enterprise entrepreneurs on the benefits of internet marketing and how to influence the current instruments and technological innovations to boost one’s overall internet marketing strategy has always been a primary value of WSI,” says Ron McArthur, president of WSI. “Our monthly specialist webinar series is only one of many educational platforms that WSI offers to the small business community. As a worldwide commander in internet based advertising, our firm aims to grant a mastering natural environment for organization owners and advertising and marketing professionals to extend their expertise of online advertising to ultimately maximize their bottom line. Our World wide web advertising and marketing and social media gurus consistently discuss their awareness with the business community through many channels, including hands-on workshops, Internet advertising summits, small business classes and webinars. We are very delighted with the all around attendance and reviews received after this month’s webinar on landing page design.”

WSI launched its monthly instructional webinar series in 2009 to give small business proprietors around the globe a channel to enhance their understanding of various issues related to online marketing. These monthly webinars are delivered by online advertising gurus within the WSI network, and each four week period an accompanying whitepaper is also made readily available. To learn more about landing page design, please obtain a free whitepaper from:

About WSI – we simplify the Internet:

WSI is the world’s #1 franchise offering up marketing services to suit the needs of various markets. The organization has the world’s most significant Marketing and advertising Consultants’ network and a effective head office in Toronto, Canada. WSI Marketing Consultants have helped 1000s of small and medium-sized corporations discover their online marketing or advertising possibilities. By using inventive Internet technological know-how and proficient marketing strategies, agencies can have a WSI Online marketing System tailored to their particular needs to heighten their Internet presence and success to brand new levels. In 2009, WSI was the pleased receiver of 5 Standard of Excellence Awards at the Annual WebAwards Competition structured by the Web Marketing Association (WMA). WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine’s Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in America’s Top Global Franchises. With the help and support and cohesiveness of its potential customers, franchise network, team, distributors and altruistic organizations, WSI aims to assist make child poverty history through its ?nternational outreach program.