How did you find out about the Playntrade Franchise opportunity?
We initially were doing research on approx 6 different
franchises. This one seemed to fit a need in our local community
and my own personal interests. We first came across this franchise
online doing searches for franchise opportunity.
Could you give us some idea about your business operations, your services and your products in detail?
We sell new and used Video Games, Consoles and Accessories.
We are different from anyone else in our approach to how the
business runs. Everything is focused around customer service. From
the time someone comes in the doors we try to make them comfortable
with every aspect of a purchase including allowing them to try out
any game they want before the buy it. As well we offer many other
services that others dont such as in-store tournaments, Console
Repair, Disc Repair and Birthday Parties. We strive to make every
Play N Trade experience a good one.
What have been your major challenges/obstacles so far?
How did you overcome them?
Our biggest challenge has probably been inventory
management. In this industry each community can have a different
group of gamers. Some communities are big with sports, while others
are big with a fighting genre. It has taken a little time but we
have gotten a good grasp on what will sell and what wont in our
area. The easiest way to overcome this was by talking with our
customers. They provide with an easy knowledge of what to bring in
and they appreciate the fact that they are being asked for some
input on what they want to see.
What specific types of online marketing tools are you
using successfully?
Our greatest success online so far has definitely been with
Facebook. Before we even opened our doors we had over 200 fans of
our "page". It is easy to keep these people up to date with
tournaments and sales in our store. We average over 400 "visits" to
our page on a weekly basis.
Have you always envisioned yourself doing what you are
doing now?
Not necessarily in this industry, but I have always had an
entrepreneurial spirit. I have owned a number of different
successful businesses but this one is definitely the most
enjoyable. I mean if you like video games what better opportunity
could there be than talking to others about them!!
What is your least favourite part of running your own
business? And your favourite part?
For me it would have to be the paperwork and ordering. I am
a people person and love to be on the "front lines". So my favorite
is definitely dealing with employees and customers. There is
nothing more fun for me than being run crazy trying to help a dozen
different people at once.
What important advice or tips would you give to a new
Playntrade franchise business owner?
Ask questions!! Everyone in the organization is extremely helpful. I have owned other franchises in the past and can say the support I receive right now from everyone (from our Area Developer right up to the Head Office) is incredible. Every new business has problems but the people here make it VERY easy to find solutions. Take advantage of the people that are in place to help out.
