The Grounds Guys franchisees - Chris and Juanita Draaistra

Date: APR 16th, 2014

Topic: Spotlight on a Franchisee

Chris Draaistra and his wife Juanita were at a place in their lives where they were looking for something new. As both had grown up working in the greenhouse and nursery industry, Chris and Juanita shared a love for plants and the outdoors. Prior to joining with The Grounds Guys®, Chris and Juanita spent nearly 30 years combined as part of the management and ownership team of a large family business in the nursery industry in Abbotsford, British Columbia. After exploring a number of business options in the agricultural industry, they discovered The Grounds Guys in 2011.

Through further research, the Draaistras found that the culture and vision of The Grounds Guys aligned naturally with their own personal and family culture. When Chris first sat down with The Grounds Guys® team, he was immediately impressed with their enthusiastic and proactive approach to business development and the Culture of CARE. The key to the Draaistra’s desire to establish a long term relationship was the Grounds Guys’ dedication to constant improvement and to bringing a new level of professionalism to the landscape management industry.

Both parties knew from the beginning it would be a natural fit.

The Draaistras have owned a Grounds Guys® franchise in Abbotsford, British Columbia since 2012. Despite their lack of landscape industry knowledge, the business systems, tools, support and training that The Grounds Guys® provided were very effective in helping the Draaistras launch their business! Since taking on the franchise, The Grounds Guys® of Abbotsford have added four full time team members, with 2-3 seasonal team members, equating to 2 full teams of landscape maintenance staff. The tremendous growth has come from the support of the Franchisor staff, as well as from the experience of their peers already in the system. The Draaistras claim “there is no way that we could have grown this quickly on our own” and that they “are happy to be running a business, rather than letting the business run them”.

The Grounds Guys® of Abbotsford is also becoming an integral part of their community. They have been involved with weCARE day, National Tree Planting Day, and other local organizations and events. They strive to grow their team with a goal of becoming the employer of choice in the Abbotsford landscape industry!