Jody Rubino - Boomerang Kids Franchisee

Date: NOV 6th, 2012

Topic: Spotlight on a Franchisee

Jody Rubino, a 22 year veteran of the McDonald’s franchise system is Boomerang Kid’s First Franchisee. She bought the 18-yr-old flagship Boomerang Kids store in Old Ottawa South. Many of the store employees, including the store manager, have worked in the Old Ottawa South store for over 15 years.

“I was a long-time Boomerang Kids customer of the Old Ottawa South location, as well as the store that opened in my Ottawa east neighbourhood 4 years ago.” said Rubino.

Rubino and her sister had talked about the possibility of opening a Boomerang Kids store in her sister’s town of Brockville. Her sister had been a Boomerang Kids client and really missed the store. Rubino had just left McDonalds and was looking for her next career adventure.

“So the next time I was at the Boomerang Kids store in Old Ottawa South, I asked if there were franchise opportunities, and they handed me the brochure!” said Rubino.

Rubino says she was excited to learn that franchise opportunities were available, and she immediately set her sights on becoming a multi-unit holder.

“As a Boomerang Kids customer, I knew what a great business concept it was, and how well-loved the brand is in Ottawa and the surrounding area. I saw the opportunity to get in early and grow with the franchise system.”

Rubino credits Boomerang Kids Franchise Corporation CEO Heather Meek and President Krista Thompson with making the transition as smooth as possible.

“They have definitely held my hand through the process. The training is comprehensive and ongoing. I have full access to Heather and Krista when I need them.”

Rubino has involved her family in the business as well. Her husband helps out on the resale inventory management side, and her kids love to help sort toys and books.

“It was the right move at the right time.” said Rubino.