Your Franchise Grand Opening: Go Big or Go Home
Once you've made your final Canadian franchise decision or are just about to, you're already probably shifting gears to your grand opening day. This can be a very exciting time for you as a franchisee, but it's also your initial big shot at building a momentum behind your business. For the pitch-perfect grand opening for your franchise, keep the tips below in mind.
Timing is crucial
Ultimately, the timing of your opening may be a decision made by the franchisor. But if not--or if you have some input--think about what time of year is best for your business. Opening around Thanksgiving, for example, can be tough for many businesses because people are often very busy. A landscaping franchise with a focus on summer services would also have a harder time drumming up excitement in the winter.
Free is always welcome
People love free things, and it can be a great way to entice people into your store while giving them a sample of your product or service. Giveaways, contests and other promotions involving no-cost items or services to people is another safe bet. Whatever you do, make sure no strings are attached. People who feel deceived in any way by your franchise will not return and may damage your reputation before you're even fully off the ground.
Get the word out
Your franchise may help or even run the opening day marketing, but make sure everything is being done, and do more if you are permitted to. Local marketing in various ways, such as mailers, visiting other businesses nearby and other outreach avenues, will help ensure your opening day is attended by as many people as possible and that it attracts as much attention as it can.
Add a bit of everything
The more things you have going on, the longer-lasting of an impression your grand opening will make. Everything from giveaways to live music from a local band should be on the table.
Be ready for hiccups
Even the best plans can encounter a snag, no matter how well you've prepared. Have backup ideas at the ready should something not pan out. If, for example, you're unable to use your location that day as planned, you'll want to have a second potential location identified in advance.
Your opening day is your first official launch into the franchise ownership space. Make yours a memorable one for all the right reasons by using the tips above.