Barry Driedger - Vice President of Messy Maid

Date: APR 30th, 2012

Topic: Interview with a CEO

Mr. Driedger is the Vice-President, Franchise Operations, of the Franchisor. He was the sole director and shareholder of the Bevinco Group of companies (“Bevinco”) which included Bevinco Bar Systems Ltd., Bevinco American Bar Systems, Ltd. and Bevinco Corp. from January of 1987 to March 1, 2011 at which time he sold the business. Bevinco was a franchisor of a profit management and revenue enhancement service for the hospitality industry. Through Mr. Driedger’s efforts the system was franchised in major cities in Canada, United States, Australia and many other countries. From 1987 to March 1, 2011 he was employed by Bevinco and responsible for its operations and the development of the Bevinco franchise system. Since March of 2011, he has been employed by Barex Media Corporation (formerly of the Bevinco Group which has changed its name) which he owns, as a consultant to the profit management and revenue enhancement services for the hospitality industry. Mr. Driedger’s duties as Vice-President, Franchise Operations will also include franchise development.


BeTheBoss.ca: Tell us about the Messy Maid concept.

Barry Driedger: Messy Maid is a new entry to the maid service sector. Boasting the latest “state of the art” systems, environmentally friendly products with a unique memorable identity, we offer an exceptional opportunity for growth.


BTB: How and when did you become involved with Messy Maid?

BD: I have been involved since the company inception. Having recently sold another successful service based franchise business I wanted to apply my knowledge and experience to a new but proven concept.


BTB: What was your background prior to joining Messy Maid?

BD:I started and grew a franchise based inventory auditing service in the hospitality business for the last 20 years. I developed a network of over 300 franchises in 20 countries servicing thousands of bars and restaurants.


BTB: What are some of the advantages in being a Messy Maid franchisee?

BD:With a low investment, the ability to work from home, and a minimal amount of inventory, it allows for virtually anyone to own, operate and grow their own business.


BTB: Who is your ideal franchisee?

BD: Anyone with some business experience, who can manage people, with a penchant for marketing and networking.


BTB: Tell us a little about the cleaning service Market?

BD: Although competitive, more & more homeowners have less time to devote to their “home chores”. Most families have both spouses working outside the home and cherish their personal time with their families and other interests. The result is increased demand for home cleaning services.


BTB: What are some of the greatest lessons you’ve learned in growing this franchise?

BD:Managing and recruiting responsible staff, then treating them fairly and with respect, to keep them for the long run. Networking with others in the “home services” market to grow the business with strong referral relationships.


BTB: Do you have a mentor and is their someone you use for inspiration?

BD: My original business partner (who I bought out after 5 years) taught me perseverance. Nothing comes easy, but if you stick to it, believe in what you do and give it all you got, you WILL be successful. He was the consummate entrepreneur.


BTB: What advice do you have for someone looking to acquire a Franchise?

BD: For a relatively new franchise, like Messy Maid, you need to look at the experience of the Franchisor, seek a proven model, ensure financial ability and expect to work closely with the Franchisor for the initial start-up and growth of the Franchisee’s business.


BTB: In your opinion, why do you think that Messy Maid would be a great opportunity for someone?

BD: A low start-up cost, in a proven industry, with an experienced Franchisor, well financed and poised for exceptional growth.