Interview with Marc Desormeaux – President of FocalPoint Canada

Date: JUL 6th, 2011

Topic: Interview with a CEO

Marc Desormeaux has served as the President of FocalPoint Canada since 2008 with responsibility for all financial and legal transactions in addition to sharing responsibilities in franchise recruiting and team support. He also currently serves as the Director of Area Development Operations for the global franchisor in the USA. Prior to joining FocalPoint in 2004, Marc was an executive in a number of capacities as well as a franchisee in another franchise system. He also started a boat brokerage business from scratch in addition to having held other sales and management positions. Marc really enjoys the business coaching industry and particularly the confident positive people that join FocalPoint that look to make a difference in others lives as well as their own!

BeTheBoss - Tell us about the FocalPoint concept.

Marc Desormeaux - FocalPoint is a business coaching organization made up of highly skilled and experienced business people whom enjoy helping others to greater success. Our business coaches combine their knowledge with FocalPoint’s proven system of strategy and tactics for business improvement to move business owners take their business to the next level through coaching, teaching and accountability.

BTB - How and when did you become involved with FocalPoint?

MD - I have been involved with FocalPoint since before opening day assisting in building the business from the ground up – a spectacular journey!

BTB - What was your background prior to joining FocalPoint?

MD - I have been involved in the business coaching industry for approximately 10 years. Previous to that I was an executive as well as a franchisee in a retail system and had owned a boat brokerage prior to that.

BTB - What are some of the advantages in being a FocalPoint franchisee?

MD - FocalPoint IS the next generation of business coaching enjoying a globally successful brand alliance in Brian Tracy, the best and most proven deliverable content in the world’s first built out session oriented coaching system. Additionally there are more than 250 hours of support available each year for our coaches to learn more and be more successful in their businesses.

BTB - Who is your ideal franchisee?

MD - Our ideal franchisee is a business person that has 10+ years experience in team leadership, decision making, project management, general management or finance but more importantly is someone that is a very good communicator, is very forward thinking and has the desire to be successful in business.

BTB - Tell us a little about the Coaching industry?

MD - The Coaching industry is growing leaps & bounds and yet to date there is less than a 1% penetration of the small to medium enterprise market. The upside in terms of growth for business coaching is massive and will occur for many-many years to come. What a great place to be!

BTB - What are some of the greatest lessons you’ve learned in growing this franchise?

MD - The lesson always learned in growing a business of any kind is that you have to start with “the right people on the bus” before concerning yourself with where it is going. So in adding to our team of coaches (franchisees), we try as best as humanly possible to have the very best business people and human beings join our team.

BTB - Do you have a mentor and is their someone you use for inspiration?

MD - Brian Tracy is definitely my source of inspiration for his can-do, let’s make things happen, super positive thoughts-attitudes-plans-tactics means of always moving forward and being entrepreneurial and action oriented.

BTB - What advice do you have for someone looking to acquire a Franchise?

MD - Simple…get on the right bus! Find an opportunity that is most in alignment with not only where you’ve been but where you would like to go. Find the opportunity that will get you excited enough getting out of bed each morning to allow you to persavere the inevitable peaks & valleys of being in business.

BTB - In your opinion, why do you think that FocalPoint would be a great opportunity for someone?

MD- For the right person, FocalPoint provides spectacular leverage in becoming a successful business coach via brand, content, systems, training, support, technology and team…all of which WE can enjoy with FocalPoint together but few of us can ever have on our own!