Wiebe Bergsma - Director of 241 Pizza

Date: MAR 20th, 2013

Topic: Interview with a CEO

Wiebe Bergsma is a management executive with over 39 years of restaurant experience. Wiebe started out as a dishwasher in a full service A & W in Richmond Hill, Ontario and has worked his way up to his current position as Director of Operations for 241 Pizza and New Orleans Pizza.

BeTheBoss.ca: Tell us about the 241 Pizza concept.

Wiebe Bergsma: 241 Pizza, founded in 1986 is a well established Canadian Brand operating across Canada. 241 Pizza is recognized as a pizza brand that offers high quality products at a great value. 241 Pizza offers menu items ranging from pizza, wings, sandwiches and assorted beverages.

BTB: How and when did you become involved with 241 Pizza?

WB: I joined 241 Pizza in 2007 and was impressed with its long history and solid performance and reputation.

BTB: What was your background prior to joining 241 Pizza?

WB: I have a wide and varied background in the restaurant industry and have worked for such companies as A & W, The Keg Restaurants, Burger King Canada, Pizza Hut and CARA Operations in both Quebec and Ontario.

BTB: What are some of the advantages in being a 241 Pizza franchisee?

WB: 241 Pizza offers individuals an opportunity to get into business for themselves at a relatively low cost of entry. The stores have a small footprint helping to keep the operating costs low. 241 Pizza is constantly developing and adding new products to keep the menu fresh and interesting for our customers.

BTB: Who is your ideal franchisee?

WB: Our ideal franchisee is an individual who understands and exemplifies the importance of providing high quality items at a reasonable price while maintaining outstanding customer service including a clean and inviting store.

BTB: Tell us a little about the Pizza Market?

WB: The pizza market can be lucrative while being very competitive. It is very important to deliver menu items at a great value. Customer service is an essential part of our Franchisee’s success.

BTB: What are some of the greatest lessons you’ve learned in growing this franchise?

WB: A compatible partnership between the Franchisor and the Franchisee is critical to our overall success.

BTB: Do you have a mentor and is there someone you use for inspiration?

WB: I receive inspiration from most of the people that I come into contact with. I find that I can learn something new from everyone. Listening to our Franchisees, our employees and my superiors is invaluable.

BTB: What advice do you have for someone looking to acquire a Franchise?

WB: You must do your homework and do not be afraid to consult experts such as your lawyer and your accountant.

BTB: In your opinion, why do you think that 241 Pizza would be a great opportunity for someone?

WB: Pizza is still one the most economical meals available. It is relatively simple to deliver a great product at a reasonable price.