Bloomtools Canada Franchise - President, Boaz Willinger

Date: MAR 4th, 2015

Topic: Interview with a CEO

With over a decade of experience in franchising and business development, Boaz's passion is helping businesses bloom. Recognizing the need for online solutions that drive measurable results for small and medium sized businesses, Boaz launched Bloomtools Canada. Bloomtools is a technology company that focuses on helping businesses grow by providing third generation websites and online marketing tools that generate measurable results on a single, seamless platform. As a franchisor, Boaz seeks forward-thinking franchisees that are enthusiastic about helping businesses grow. With Bloomtools’ robust, ever-evolving platform, franchisees are able to grow their business by focusing on growing their clients' businesses.

BeTheBoss: Tell us about the Bloomtools Canada concept.

Boaz Willinger: Bloomtools is a leading developer of quality websites, database marketing and CRM tools for businesses. Our products encourage growth by increasing website traffic, repeat customers and overall sales. At Bloomtools HQ we employ web experts to develop our tools and websites. We invest in research and development to ensure we lead the market and support our franchisees as they build profitable businesses.

BTB: How and when did you become involved with Bloomtools Canada Franchise?

BW:Bloomtools Canada was established two years ago. We have been operational since August.

BTB: What was your background prior to joining Bloomtools Canada Franchise?

BW: Prior to founding Bloomtools Canada, I was heavily involved in franchising in the print and web industry. I consulted with Canadian small and medium business owners, helping them determine the best way to grow their business through print and web. Bloomtools has been a natural extension, as our toolbox is all about helping empower business owners to build and manage their online presence.

BTB: What are some of the advantages in being a Bloomtools Canada franchisee?

BW:Bloomtools is committed to the success of every franchisee on our team. We provide extensive training, guidance and support to help each franchise flourish. Our well-oiled production line ensures each franchisee seamlessly delivers quality products to their clients on time and to their satisfaction. We also provide franchisees with access to our online business administration system, which simplifies day-to-day operations and allows them to focus on building their business.

BTB: Who is your ideal franchisee?

BW:Our ideal candidate is someone who is social and passionate about helping others. They enjoy working in the marketing industry, and believe the Internet is an invaluable marketing tool. They aren’t necessarily a web expert with technical web development skills, though they believe the Internet is an integral part of every business’s marketing mix. They enjoy the freedom of owning their own business and the flexibility of setting their own schedule.

BTB: Tell us a little about your Market?

Internet marketing is one of the most stable and fastest growing industries in Canada. A website is a key point of contact for any business, whether it’s a brand new start up or multinational corporation. The Internet provides an inexpensive way for businesses in all industries to connect with customers, make sales and keep in touch. This is a vastly underutilized opportunity that businesses can take advantage of with the right tools.

Shockingly, more than half of small businesses don’t currently have a website. Often those that do are so focused on managing their business that they don’t have time to make the updates required to stay on top in the competitive online marketing arena. Bloomtools makes it simple for business owners to manage an effective web presence that draws new and repeat business to their website.

BTB: In your opinion, why do you think that Bloomtools Canada Franchise would be a great opportunity for someone?

BW:Bloomtools provides everything franchisees need to build a profitable business, including:

  • Sales, marketing and business training
  • Access to IT and communications support
  • Marketing and communications templates
  • A business administration system that streamlines operations
  • An entire support team that builds products for your clients
  • Ongoing training and support in all areas
  • Being part of an established brand with proven success

Our point of difference in the market is our integrated online solutions. We offer high-quality, reliable tools that are simple to use and help businesses attract customers, make money and save time. Our extensive knowledge of the Internet, marketing and business, coupled with our elite team of developers, graphic designers and marketing consultants set us apart from other website development companies.