Taco Time Canada - VP of Franchise Development , Steve Nickerson

Date: OCT 2nd, 2013

Topic: Interview with a CEO

Steve Nickerson has had a career completely dedicated to working for multi-national Quick Service Franchise Chains in Canada and the USA… Restaurant GM, District Manager, Regional Manager, Director of Operations and his current role as VP Franchise Development.

He understands all aspects of franchisor support to make a franchisee successful, including training, marketing, customer service and ongoing on site visits and consultations.

Mexican Food is one of the most popular segments in today’s franchising business. Taco Time is the proven leader in quality, affordable investment and overall profitability. I am fortunate to assist in recruiting and making successful operating partners.

I always remember my ongoing philosophy to make a successful franchise system. “To provide quality service and products to customers who will come back!”

BeTheBoss: Tell us about Taco Time.

We were Canada’s first Mexican QSR Chain, franchising since 1978 - 35 proven years in Canada.

BeTheBoss: How and when did you become involved with Taco Time?

I have been with Taco Time from 2001. I started as the company’s Director of Operations and graduated to VP of Franchise Development 8 years ago.

BeTheBoss: What was your background prior to joining Taco Time?

I have had an established Quick Service Restaurant career primarily in Operations based in Western Canada, with Orange Julius, Arby’s and Dairy Queen.

BeTheBoss: What are some of the advantages in being a Taco Time franchisee?

A proven concept, quality menu, established marketing program and genuine hands on operations support.

BeTheBoss: Who is your ideal franchisee?

A hard working customer oriented person who executes our proven formula for success.

BeTheBoss: Tell us a little about the Taco Time market.

Our customers are from all demographics. Being 35 years in the marketplace gives us a loyal base but our tasty, healthy and spicy food resonates with the younger generation as well!

BeTheBoss: What are some of the greatest lessons you’ve learned in growing Taco Time?

The winning formula is a quality franchise partner with a quality location!

BeTheBoss: Do you have a mentor and is there someone you use for inspiration?

Dave Thomas the founder of Wendy’s for how he established the quality chain but more so because he was a quality individual in treating ALL people he encountered. Something I try to do as well.

BeTheBoss: What advice do you have for someone looking to acquire a Taco Time franchise?

Make sure you do your homework and get positive testimonials from other franchise partners in Taco Time.

BeTheBoss: In your opinion, why do you think that Taco Time would be a great opportunity for someone?

Because it is extremely simple to operate, mostly affordable compared to other similar concepts and has the highest quality food of all Mexican Food Chains!