Sell Your Business in Canada – List Directly Without a Broker

Most listings on our site feature established, currently operating businesses across a wide range of industries. We also allow advertising for start-ups, business-related real estate, whether for sale or lease, as well as assets from non-operating businesses, including equipment, licences, and other applicable items.

We reserve the right, at our sole discretion, to decline or remove any listing from businesses suspected of illegal, misleading, unethical, or unfair business practices, or where applicable advertising laws or regulations restrict or prohibit certain types of promotion.

1. You can create your listing by filling in our easy-to-follow process and include your images.
2. If you don't complete your listing in a single visit, you can save it to complete it later.
3. Once you're done, select the advertising package that best suits you, and any upgrades that you would like, and complete payment information. Our team will review your listing — usually within a business day.
4. Once approved, your listing will automatically go live, and you will receive a confirmation email. If your listing is not approved for any reason, you will also be notified.

Packages are subscription with autorenewal at the end of each term.

Multi-month packages are billed in one installment on go-live date (upon approval) and on autorenewal date(s).

Plans are auto renewed at the end of the term that you have selected, reverting to a month-to-month rate and billing, based on the pricing for the plan that you selected. You will receive a message prior to the auto renew date and may unsubscribe by going to your listing dashboard.

You may upgrade your package to a longer term at the end of your current term.

Your listing term begins on the day your listing goes live on the site. This typically occurs within 1–2 business days after your listing and payment information have been submitted.

Once received, our team will review your listing to ensure it meets our advertising standards, as outlined above. After approval, you will receive an email confirmation, and your listing will be published on the site.

As outlined in the Pricing Package Terms and Conditions above, once your initial listing term ends, your listing will continue at your monthly rate, giving you ongoing exposure to business buyers with month-to-month flexibility.

When your initial term is completing, you may cancel at any time. However, if you cancel and later choose to re-list the opportunity, a new 3, 6, or 12-month listing package will be required.

If you sell your business before the end of the term, congratulations!

Once you have sold your business, please update the listing status in your dashboard right away. You may mark it as sold and it will remain visible but marked as sold for 10 days on the site, or you may unpublish it, meaning that it will no longer be visible on the BeTheBoss Canada site immediately. Either way, once you do this, your billing will automatically stop at the end of the term. Any remaining term payment is not prorated or returned.

If you accidentally mark as sold or unpublish by mistake, you can contact the BeTheBoss.ca team to reinstate it.

It is worth noting that it often takes six months to a year to sell most businesses. Every business is different, with some selling faster and others longer. For various reasons, a few may not sell at all. Success depends on several factors such as location, business performance, market conditions, and how well your listing is positioned.

Keep your listing title short and clear with a descriptor or benefit. Include the type of business and a brief descriptive detail that creates curiosity and helps your listing appear in online and AI-powered searches. Examples include "Upscale Clothing Boutique" or "Indian Restaurant — Great Profit Margins."

You may reveal as much or as little about your business as you choose. While you are welcome to include as much detail as you would like, if you specifically want to protect confidentiality you can limit location details to the province, use generic images, and keep business information general. For this, you'll want to provide enough detail for potential buyers to understand the type of business, the broad region where it is located, and key high-level financial information.

No. For listings posted directly by independent owners, we only charge the advertising fees shown in our pricing information. BeTheBoss does not charge any commissions should you sell your business.

If you choose to work with a broker to sell your business, brokerage commissions may apply. These fees should be discussed directly with the broker before entering into any agreement.

Absolutely not! We respect your privacy and do not sell your personal information. Responses to listings are handled through our platform in a way that helps protect your identity and business confidentiality.

You may see some franchise opportunities in this section; however, these are specific franchise resale locations. A franchise resale is an established single-location franchise business with existing operations, customers, and brand support already in place. These businesses may be available for sale due to retirement, health reasons, relocation, or other circumstances. If you are a Franchisee and selling a single location, you can advertise in the independent business listing category.

Country-wide or regional franchise opportunities require a Franchisor Directory Package rather than a single-location business listing. Franchise campaigns typically rely on broader lead generation strategies including live events, specialized SEO, geo-targeting, and expanded promotional networks.

If you have a franchise opportunity to promote, please contact us for a customized quote.

If you have additional questions, please contact us.