Signs advertise businesses, but they also help to convey a brand and sometimes, a feeling. Unfortunately, many company signs are not doing the job properly, and the owners of those companies just are not sure what is wrong.
Owning a sign franchise gives you the chance to help business owners develop and share their brand with their customers. It is a rewarding opportunity on many levels. The International Sign Association says that as much as half of a company's business is directly attributable to its signage. Many companies overlook their signage, thinking that as long as they have something up out front with the company name, they are good to go. As a sign expert, you have the chance to change that perception and show them what proper signage can do for them.
As Canadian companies continue to expand and new ones are born each day, signs are a constant. With your own franchise, you will be able to market to these new companies and show them what they need to know in order to be successful. Along the way, you will likely learn new techniques and skills as well, making this a great opportunity to add to your own business knowledge.