Cap-it Logo

Cap-it Franchise

Initial Franchise Fee $49,000
Number of units 24
Investment Level $300,001 ~ $400,000
Franchising Since 1990
Royalty Fee 3.5% Adv. Fee: 2%



Starting at $299,900 for most markets, depending on inventory and store size.

Cap-it Franchise

Designed for Adventure™

Cap-it stands for “Trust, Integrity and Commitment”, selling and installing top of the line aftermarket accessories for, sport utilities, light trucks, vans and 4X4s.

Dealerships gain the purchasing power to be the dominant players in the aftermarket accessory marketplace while both retail and commercial customers benefit from our purchasing knowledge and selection.

Cap-it Franchise System

WHY Cap-It ®

  • 45 years of success
  • Purchasing Power gives you industry-leading gross profit
  • National, regional and local marketing programs focused on driving business to your door
  • Comprehensive training and support including 6 weeks in-store to drive your success
  • Integrated POS system connecting your store to the central warehouse
  • Fun and profitable franchise market sector

Cap-it Store


Designed for adventure™ is the essence of the Cap-it brand.  This is the philosophy that drives our products, store design and customer experience.



Cap-it Dealerships benefit from some of the industry’s most eye-catching advertising and marketing programs. Our exuberant style speaks directly to our target audience and communicates the distinct personality of the Cap-it brand.

Using our digital presence, direct mail, in-store posters and screen feeds as well as radio/television, we send strategic messaging. Our dedicated marketing department can also deliver custom promotions into specific markets according to local and regional needs.

Cap-it Signature and Express Store


Training is the key, we provide Cap-it University:

Cap-it is proud of its extensive training program focused on a set of well defined, “Best Practices”, covering all aspects of the business. The very best in product and installation knowledge, combined with superior customer skills training, are key to sales success.

Management training, including inventory, merchandising and accounting and staff development all drive profitability. This is achieved through our custom designed new store opening program, combined with our industry-leading field support by Cap-it operations personnel.

Cap-it Training


Strong relationships with the suppliers and sales growth mean industry-leading gross profit, higher profit margins and better availability of products for our dealerships.


Owning a Dealership can mean many things to many people. It can mean the freedom to be your own boss or the security that comes from the strength, recognition, and support that a brand like Cap-it provides.


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