After spending one too many lunch hours hunting for the Holy Grail—a meal that’s fresh, fast, and as good as it is good-for-you—we decided to do something. Bring lunch from home. But also put our heads together to create a fast-casual restaurant like no other. We started with salad and pizza, and then we stopped, because who doesn’t love salad and pizza?
We believe the good restaurants are the customer-centric ones—the kind that make the ordering and enjoying process as simple as possible. That’s why we’ve taken our years of food service experience and guest expertise to create Assembli. Our custom-made salads and pizzas are here for the super-busy and super-hungry, the people looking for a fresher, healthier option and a dining experience they can make their own.
From 2003 to 2013, consumption of fresh foods —fruits, vegetables, meat, poultry, fish, and eggs —grew by 20 percent and it’s the youngest generations, Generation Z and Millennials, driving the trend. In terms of foodservice visits, Millennials prefer fresh ingredients and freshly prepared items –key differentiators among many fast casual vs. traditional quick service restaurant formats.
Fast-casual dining has grown at an annual rate of over 15% while visits to quick service and full service restaurants are flat to down. Fast-casual diners expect a dining atmosphere that includes streamlined fixtures, improved lighting and contemporary music. The fast-casual percentage of the total Canadian foodservice sector is expected to grow from the current 1% to up to 5% in the next three years.
PIZZA AND SALAD
Canadian pizza consumers report eating pizza an average of 3.2 times per month and over 92% of North Americans say they had pizza in the past month. Salads are quickly trending as a leading fresh, fast-casual product. Bringing the two together with an emphasis on quality and customer preferences positions Assembli uniquely.
SOMETHING FOR EVERY TASTE
We chose salad and pizza for a reason—pretty much everyone loves it. Even the pickiest of eaters will enjoy their meal at Assembli. Creativity and passion for good fresh food led us in developing our signature menu items and topping selections, setting us apart from the competition.
No more surprises at the cash register—build the salad or pizza of your dreams without the dreaded pay-by-weight or “that’ll be $1 extra.”
BUILD YOUR OWN
We believe in a world where you shouldn’t have to pick the mushrooms off your pizza. So, we make everything fresh to order, just the way you want it.
Lots of restaurants throw around the word quality, but we have the adjectives to prove it: fresh, non-GMO, hormone-free, antibiotic-free, and local and organic when possible.
TONS OF OPTIONS
We’ve got over 50 toppings to choose from—that means you could make a new combo every day for 3 years.
By all means, steal our ideas. We’ve crafted a whole menu of House salads and pizzas for you to try, because sometimes you just want to point, not think.
When you’re hangry, the last thing you want to do is wait in a line. Plus, when you order online you get an extra fifteen minutes in your pajamas, which we support.
EASY FROM BEGINNING TO END
From the order process to the design of our restaurants, we want to make life as easy as possible for you. Isn’t that nice?
BRAND AND STRENGTH
Competitors in the healthy, fresh space are starting to look and feel the same in both their branding, creative and product offering. Assembli’s brand has personality.
Avoiding the typical costs and time frames of full-service restaurants, and an easier operating model, positions Assembli well for multi-unit management and franchising.
Assembli does not require venting, which lowers and expedites store build out costs and timelines and makes the concept flexible to a wide range of retail locations.
With Assembli, you can be your own boss and proudly bring fresh, good-for-you food to your neighbourhood, all at the same time.
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