Compassionate Transitions. Profitable Franchise. Lasting Impact.

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Genie Senior Services is North America’s trusted leader in senior transition support, and we’re growing across Ontario, Saskatchewan and Manitoba. Our franchise model empowers purpose-driven entrepreneurs to own a meaningful, scalable business that supports aging adults and their families through one of life’s most challenging chapters—downsizing, relocating, or aging in place. With the senior population representing one of the fastest growing age groups, this is a recession-resistant opportunity in a booming market.

At Genie, we do more than move belongings—we help move lives forward.

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What We Do

Genie Senior Services specializes in full-service senior transitions. Unlike traditional movers or consultants, we provide end-to-end support—helping older adults and their families navigate both the emotional and logistical aspects of life transitions.

From sorting and organizing, to packing, coordinating the move, and resettling the new home, our trained in-house teams handle it all. Franchisees lead local operations, ensuring every job is handled with care, dignity, and professionalism.

Our services include:

• Downsizing and decluttering
• Move planning and coordination
• Packing and unpacking
• New home setup
• Estate clearing and sorting
• Storage and transition support

Every service is delivered by uniformed Genie employees—not subcontractors—ensuring consistency, accountability, and exceptional care.

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Why Genie? Our Competitive Edge

In a fragmented industry of freelancers and subcontracted providers, Genie stands out as a fully integrated, in-house transition solution. Our franchise model is built on decades of operational excellence and franchise experience, providing partners with proven systems, hands-on training, and unmatched support.

Key differentiators:

• In-House Service Delivery: All work is performed by trained Genie employees—not outsourced.
• Full-Service Model: We guide families through the entire process, not just the move.
• Systemized for Scale: professional and consistent systems are designed for multi-territory growth.
• Recession-Resistant: Driven by demographics, not discretionary spending.
• Mission-Driven Work: Emotional fulfillment meets financial opportunity.
• Affordable, low-risk, no working weekends.
• Complete management systems – log in from home office, iPad or mobile phone.
• High-demand and low competition

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Who We’re Looking For

Genie franchise partners are compassionate leaders with a service-first mindset and a drive to build a meaningful business. You don’t need moving experience or a background in senior care—just strong leadership skills, a community-first attitude, and a commitment to delivering excellence.

Ideal candidates are:

• Empathetic and community-oriented
• Strong communicators and team leaders
• Detail-focused and operationally organized
• Entrepreneurial and business-savvy
• Motivated to make a lasting impact

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Franchise Training & Support

We equip you with everything you need to launch and grow your business confidently. From hands-on operations training to ongoing marketing and performance coaching, our support doesn’t end at launch—it grows with you.

Franchisee support includes:

• Live virtual training and operations manual
• Proprietary CRM and job management tools
• Ongoing coaching and monthly check-ins
• Pre-launch marketing and referral strategies
• National branding and local growth resources
• Annual in-person conference and continuing education

You’re never alone. We’re with you at every step—from your first call to your first move and beyond.

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FAQs: Addressing Common Concerns

“Is there really a demand for this?” Yes. Seniors and their families urgently need help with overwhelming transitions. Genie serves a massive, underserved market—and demand is only growing.

“Aren’t you just another moving company?” No. Genie is a transition company. We manage the emotional and practical side of senior life changes, using trained, in-house staff—not third-party movers.

“Do I have to do the physical work?” No. You lead the business and manage a local team—we train you to work on the business, not in it.

“Can I scale this business?” Yes. Our model supports multi-territory growth, multiple service lines, and long-term revenue potential through repeatable, high-margin services.

“What about emotional burnout?” The work is meaningful, and it’s supported by structure and systems that protect you and your team. You’re not carrying families’ burdens—you’re guiding them through.

Why Now?

Canada’s senior population is rapidly expanding, with thousands of families facing complex transition needs each year. Genie is actively awarding prime territories and looking for purpose-driven entrepreneurs to bring our trusted brand to their communities.

This is your opportunity to be first-to-market in a high-demand sector—while making a real difference in people’s lives.

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Take the Next Step

Genie Senior Services isn’t just another franchise. It’s a business with heart, built for growth. If you're looking to own a business that combines impact, income, and long-term potential—this is your moment.

At Genie, we don’t just award franchises. We build partnerships rooted in purpose, professionalism, and people-first values. Join us and become the trusted guide your community needs.

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Begin your discovery call and explore available territories in Ontario, Saskatchewan and Manitoba today.