The Importance Of Social Media In Promoting Your
Social media refers to online communication platforms such as
Facebook, Instagram, TikTok and Twitter, whose popularity only
continues to grow with new subscribers from around the world
joining each day to pursue their interests and improve their
knowledge of brands and other topics of interest.
Businesses can capitalize on these free resources to build brand
awareness, expand their customer reach and sell and promote their
products and services. While there are risks involved in using
social media, the benefits generally outweigh them. If you don't
already use social media to your advantage, here are eight reasons
- Social media is a fun, easy and free way of engaging with
your customers - Reels and stories on both Instagram and
Facebook allow you to get creative with videos and photos,
producing an eye-catching and entertaining advertisement for your
business that can be easily shared to a wide range of potential
customers through the sensible and focused use of hashtags.
- Finding out what people are saying about your brand -
You can run searches on social media platforms for yours or your
franchise's name to find out what people are saying about you, and
more importantly, you can act on this feedback, whether it's good
- Advertise new products and services - Because most forms
of social media allow the use of videos and photographs, it's a
great way of subtly advertising new products. You can also run
promotions and giveaways based on customers liking and sharing your
page or post, which further increases your reach and develops brand
- Attract new customers to your brand - Nowadays, more
people turn to social media than Google to research brands and
businesses, so a positive, regularly updated social media presence
is a boon.
- Perform market research - Just as customers are
researching you on social media, you can research your competition.
You can find out what products and services they are promoting; see
what posts, photos and videos are generating the most public
interest; and use this information to develop and promote your own
- Exchange ideas - Being part of a relevant social media
community allows you to discuss ideas with other like-minded
people, developing a suitable marketing strategy and testing your
ideas and strategies on people who may have experience in the field
or can advise from a consumer's point of view.
- Recruit - Because social media provides a wide reach, it
is an ideal platform for listing job adverts and recruiting staff.
You can either seek applications through the social media platform
or point applicants toward your website or business premises.
- Improve your website's search engine ranking - An active
social media presence with links back to your website will
encourage customers to click through to either find out more about
you or place an order. Whatever their motivation for clicking
through to your website, it will result in a better search engine
ranking, which is always a good thing.
Managing Your Franchise's Local Social Media
Social media marketing is a smart and affordable way to market
your franchise locally in
Canada. Of course, you will have to ensure you follow all of your
franchisor's rules regarding social media marketing, but chances
are you will be allowed to have accounts dedicated solely to your
location. Before you embark on your social media marketing
strategy, here are some simple yet effective tips to try.
- Choose your platforms - Before you can start anything on
social media, you will have to decide which platforms you want to
be on. There are a lot out there, from Facebook to Instagram, so
it's crucial you stick to one or two platforms to start. If you try
to handle too many at once, you may become overwhelmed and burn
out. Platform selection will largely depend on the demographics of
your focus customer base--you want to be on the platforms where
most of your buying audience likely is.
- Try some online courses - If you've never done social
media marketing, it may be helpful to take some courses online.
Even if you're already using the platform personally, posting as a
franchisee is going to be different. There are many free courses
online to choose from. Look for one that is tailored to your skill
level and platform choice.
- Talk to your franchisor - If you haven't already done
so, speak to your franchisor about your local social media
marketing. Your franchisor may have guides, images and other tools
you can use to build your accounts. If you are not yet very
familiar with your brand's social media rules, now is the time to
become an expert on them. If your brand doesn't have rules for
social media accounts, create your own. Come up with a plan for
content creation and posting frequency so your channels are
consistent in posts, tone and brand voice.
- Build up your following - Once you have a plan in
place and your pages created, it's time to start building a
following. One way to do this is by inviting friends in your area
to your page. Then, you can motivate them to invite their friends
by hosting a giveaway or contest. The more reasons people have to
share your page, the faster your audience will grow.
- Automate your posts - Social media posting doesn't have
to constantly eat up your time. You can use tools to schedule posts
in advance, and they will automatically appear on the date and time
you select. This way, your channels are constantly updating, but
you don't have to take time each day to manage them.