Lori is a born entrepreneur and has been building businesses since the age of 9. For the last 25 years she has been combining her creative expertise and insightful real world business experience in the franchise industry and has become one of Canada’s leading experts on the subject of small business development. Lori has been both a franchisor and a master franchisee all while practicing franchise and general commercial law. Her consulting firm has twice been voted Best Franchise Consultants in Canada and Lori has won person awards for her branding and marketing work. Though she loves to work with the Big Brands, Lori has a penchant for the small growing ones where she can really make a difference.
Lori Karpman's Recent Articles
Franchisors-Isn’t it Time to Develop Quebec?Out of my Montreal, QC office I serve a clientele that is 85% of province. When I suggested to a successful Ontario franchisor that she expand here she replied-That's like going to Mars!" Quebec is a 'distinct' society, but Mars? The brands t... Read Full Article
What is the Best Way to Rebrand a Franchise?Rebranding or refreshing of a brand’s appearance, while exciting for the franchisor is unsettling for franchisees. All they hear is that an additional investment of funds is going to be required. The ideal time to roll out a new “look” is duri... Read Full Article
Franchising versus LicensingFranchising and licensing are two forms of business development models where a party, either a franchisor or a licensor, grants to a third party the rights to use its intellectual property within a specified territory for a defined, in accord... Read Full Article
How To Set Up A Successful Home OfficeTen years ago home based franchises were new and rare; today there are thousands of them to choose from in every industry you can imagine. Seen primarily in service business, these franchises offer many benefits including the reduction of opera... Read Full Article
The TOP 5 Questions you Need to Ask before Hiring a ConsultantAs every business grows it reaches a point where outside expertise is required. With the multitude of service providers and areas of specialization it is important to do some research before awarding any project. In order to assist you in selec... Read Full Article