Silver Cross is a home medical equipment business specializing in serving the growing seniors market. Silver Cross stores market, sell, install and service an array of mobility equipment to help seniors age in their homes as long as possible. The equipment portfolio includes stairlifts, deck lifts, ceiling track lifts, medical beds, scooters and lift chairs. Store owners may also re-sell gently used equipment, as well as renting for shorter term needs. With a surge of seniors looking to stay put, a Silver Cross store has an opportunity to be the go-to expert for mobility solutions.
10,000 people turn 65 each day in North America and the overwhelming majority want to stay in the homes they’ve come to love. Even in the era of internet sales, mobility equipment requires expertise to match needs with solutions and many products require expert installation. This provides an opportunity for Silver Cross to leverage an amazing demographic trend along with great products and local expertise into a winning formula.
The successful owner builds referral sources within the healthcare community and current clients. A hands-on business that suits owners with sales skills and construction or mechanical aptitude.
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