George Cohon, renowned businessman and founder of...
The second edition of Franchising Demystified is now available, featuring with new stories, up-to-date statistics designed for a more global audience. Originally published in 2014, the book was recently recognized as 12th in the top 100 books on franchising by Book Authority, a world leading site for nonfiction book recommendations.
Whether you are considering becoming a franchisee, or have already made the commitment, Franchising Demystified provides the definitive tools and insights to effectively assess which is the right franchise opportunity for you as well as how you can maximize your return on investment. Real-life examples let you learn from other people’s mistakes and experiences.
“The book Franchising Demystified is loaded with practical tips,” comments Peter Drutz of Comfort Keepers Canada. “We provide a copy to every qualified prospective franchisee. It helps them to understand the franchisee-franchisor relationship and capitalize on the benefits of a proven business model.”
Franchising Demystified helps one:
Franchising Demystified is available at most book retailers or directly from the publisher at www.franchisingdemystified.com and is an invaluable tool for anyone considering buying a franchise or who is currently a franchisee.