George Cohon, renowned businessman and founder of...
When one is looking at a franchise it is important that one do the research so that they know what they are getting into. A little homework at the beginning will avoid surprises down the road. You want to go into the opportunity you select with both eyes open.
No franchise is perfect. No opportunity is perfect. Your goal is to uncover the areas that are not ideal and uncover what are realistic income and expense projections in order that you can plan accordingly. Franchisors will assist in you learning about the opportunity. One of the ways that they will assist you is by giving you the names and numbers of the franchisees in the system.
Talking to existing franchisees in the system gives you a different perspective of the organization and the business. A perspective from the front lines. The operators who are dealing with the business on a day-to-day basis.
Existing franchisees on the most part are willing to share because they have been in the same place where you currently are. They have at one time looked at the franchise opportunity to determine if it was right for them and probably went through the same process and called existing franchisees. They want to provide you with the information that they had sought when they were making their decision. They are also interested in the quality growth of the franchise. They have an interest in assuring that the system grows with quality franchisees who are fully informed.
When calling a franchisee explain who you are and the purpose of the call. Ask the existing franchisee if he could schedule 30 minutes of his time to answer some of your questions. Because he is operating a business he may be busy when you originally call so you will want to schedule another time when it is convenient for the two of you.
Talking to existing franchisees is one of the most reliable ways to get validation of the franchise system you are researching. Be sure to talk to at least 3 franchisees, or more, to ensure you are getting a broad picture. Recognize that negative feedback is normal, especially in a young franchise. Nothing is perfect. Don’t use this as a reason to say no to the opportunity. Instead it is a step of doing your due diligence. Determine if you can live with the pro’s and con’s. Determine if the franchisor is actively addressing the challenges and evolving? You can then move forward with confidence knowing that you are making an informed decision.Wayne Maillet is the President of Franchise Specialists, with over 20 years of experience in franchising and business development. Mr. Maillet lives in Vancouver and can be reached at 604-941-4361, or at email@example.com