What makes the longest-running franchises so successful?
What makes a franchise successful, and how can you grow...
In business, keeping customers is as important as attracting them in the first place, and one of the cheapest and easiest ways to do this is to maintain a personable attitude. Something as simple as greeting each potential customer with a smile gives them a good first impression of you and your business.
It is also the easiest way to keep your employees motivated. Staff who see their boss happy and productive are more likely to emulate your behaviours, being more productive and welcoming themselves, all of which goes a long way toward building a bright and successful business culture.
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Health Benefits
In addition to being good for business, smiling is also good for you. Studies have shown that smiling relieves tension, boosts mood, lowers your blood pressure and can even give you a longer life expectancy. The next time you answer the phone or welcome a customer through the door, make sure to do it with a smile and see how it makes you feel.
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Random Acts Of Kindness
To really get your business trending, you can engage in random acts of kindness. Always chat to your franchisor to find out whether the business offers any sort of freebies or incentives that you can benefit from offering to selected customers.
For those working in a food-based franchise, this can be as simple as giving a customer a free drink or a money-off coupon for a return visit.
For those working in a less customer-facing franchise, you can spread the joy by doing simple things in your daily life, such as allowing someone to pull out in front of you in traffic or waving back to a child. These simple little gestures cost nothing and endear you to your community in a way that is going to benefit your business.
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Social Media
For those eager who are to publicize their business on social media or looking for a reason to post something, use the hashtag #WorldSmileDay. It gives you a great and valid reason to spread some joy while also boosting your brand.
You could post a joke or a business-based reel with a happy background song. It doesn't really matter what you choose to post, as long as it is designed to make people smile.
If you always aim to be the reason someone else is smiling, you will be remembered for it. A happy, can-do attitude will give your business the edge, even if you are operating in a crowded industry.
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