Why sustainability should matter to you
Our world is changing. Not only are political factors...
Our world is changing. Not only are political factors influencing our supply chains and economic stability, but customers are becoming more demanding. They understand that businesses are under great financial pressure, but they still want a great deal when they spend their hard-earned money. One area where businesses can find an edge is sustainability.
Our planet is under threat from global warming, and the message that we must all take a collective responsibility to reduce our carbon footprint is hitting home hard. Canadian franchises that can demonstrate their green credentials will gain a competitive edge.
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Here's a look at the benefits of embracing a sustainability culture.
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Your customers are seeking sustainability
The general public has demonstrated that it is willing to pay more for products and services from ethical businesses. This means supporting businesses that act in a manner that aligns with their values and environmental perceptions. Doing this isn't hard; source your ingredients from local and ethical suppliers, reduce your plastic waste, recycle your waste, and improve your energy efficiency. These actions don't need to cost a fortune, but they clearly demonstrate to your customers that the things that matter to them matter to you, too. This inspires loyalty.
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The government wants you to act sustainably
Stricter environmental protection regulations are coming, and being ahead of the curve means that your business will not only remain compliant and avoid penalties, but it will also strengthen its reputation with both enforcement agencies and its customers. Make sure to showcase the actions you are taking to become and remain compliant in your marketing material to truly feel the benefit.
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You will save money and reach wider audiences
Traditional print advertising costs money and is a wasteful practice that results in thousands of tons of paper waste every year, not all of which is recycled by consumers. Switching to digital marketing and focusing your attention on social media and email campaigns is a powerful way of reducing your carbon footprint and costs while expanding your reach to a wider demographic.
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You can get involved in community efforts
One of the great things about being a franchisee is that you can be involved in your local community, bringing your neighbors the benefits of your chosen brand. You can not only increase engagement through community efforts but also demonstrate your brand's commitment to sustainability. Look for local initiatives such as tree planting, nature regeneration and litter picking and join them when possible. Your customers will be hugely impressed that you are going to such lengths and that the brand is willing to commit outside of its own small remit to measures that will improve the health of our planet and its communities.
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Embracing sustainability is necessary for Canadian franchises to thrive into the future. To maintain a competitive advantage, increase your consumer base and control your costs, you must look for ways to become more sustainable.