Burger King Plans to Enter Indonesian Market


Jan 05, 2007

Burger King Holdings announced that its subsidiary, BK AsiaPac Pte Ltd., awarded development rights for Indonesia to PT Sari Burger Indonesia, principally owned by PT Mitra Adiperkasa Tbk. The first BURGER KING restaurant in Indonesia is scheduled to open in Jakarta by June 2007.

'The BURGER KING brand currently enjoys a strong consumer following throughout the Asia Pacific region, and we are pleased to announce this expansion. We look forward to the brand's successful entry into Indonesia,' said Peter Tan, president, Burger King Asia Pacific.

'MAP represents an ideal partner for us as they are Indonesia's largest and most successful retailers of international brands, with a significant food and beverage focus,' said Tan. 'With their strong marketing and operational background, we believe MAP is well suited to successfully grow the BURGER KING brand in Indonesia.'

'We are excited by this opportunity to bring Burger King to Indonesia,' Ratih Gianda, group head of Investor Relations for MAP. 'We know our customers well and are confident that they will truly enjoy the taste of a flame-grilled WHOPPER(R) sandwich and other BURGER KING(R) menu offerings.'