CENTURY 21 Watson Realty Ltd Now Under New Ownership


Aug 11, 2007


August 11, 2007 - CENTURY 21 Canada is pleased to announce the new ownership of a company with over 38 years of real estate brokerage history – CENTURY 21 Watson Realty Ltd. in Cambridge, ON.

New owners, Fern Frias and Paul Saunders, gave the substantial opportunity immediate consideration when first presented with the chance to own the successful CENTURY 21 office. With already over 35 years of award winning real estate sales expertise between them, both Frias and Saunders had wanted to take steps to move their career into ownership.

“As a successful sales representative in the community I knew that the opportunities to own a well respected, established franchise were few and far between,” says Saunders.

“I began discussion with CENTURY 21 Watson Realty Ltd. after being invited for a luncheon meeting. I was anxious to have my own real estate franchise but would not jump ship just for the sake of it. However, during subsequent meetings, I was asked if I would be interested in a business opportunity to become an owner and my interest was peaked,” adds Saunders.

For Frias as well, the opportunity was hard to ignore. “It was very hard not to seriously consider an opportunity to buy an existing office with the reputation that CENTURY 21 Watson Realty Ltd. has. In fact, had the offer come from another company, I am almost sure I would not have taken it. The reputation I feel our company has with its competitors, the knowledge, integrity and work ethic of our staff made my decision a no-brainer,” says Frias.

“Our focus for the next 12 – 18 months is to take this well respected organization into the next decade with our top notch sales team and a never failing devotion to those with whom we have the pleasure of doing business,” says Saunders. “We will use tools exclusively available to us, like the AIR MILES Reward Program, to serve this great community with a professional work ethic and enthusiasm.”

Previous owners, Tom Watson, the Watson in CENTURY 21 Watson Realty Ltd., and Denise Dion, the current Broker of Record, look forward to the new management additions. “I feel very fortunate to have turned a company that I have invested 38 years in, over to two individuals like Fern and Paul. Our primary goal during the search for a successor was to leave CENTURY 21 Watson Realty Ltd. with individuals who would have the respect of our existing sales staff and could bring integrity, enthusiasm and a new vitality to our operations,” says Watson.

“We are extremely happy to have such dedicated professionals joining CENTURY 21 Watson Realty Ltd. as new owners. We are confident that under Fern and Paul’s leadership, the office will not only prosper with continued business successes but the good reputation we have built in this community will consistently be exemplified to every new client that we work with,” adds Dion.

CENTURY 21 Watson Realty Ltd. is committed to community development and Tom Watson was personally instrumental in University of Waterloo’s decision to locate its new School of Architecture in the City of Cambridge.

CENTURY 21 Watson Realty Ltd. has a strong commercial and residential presence and are property managers for an impressive list of corporate clients. Currently with 20 licensed sales representatives and 2 administrative staff, new owners Fern Frias and Paul Saunders look forward to growing the company to 50 plus sales representatives in the near future.

CENTURY 21 Watson Realty Ltd. is located in historic Galt and is currently serving the communities of Cambridge, Ayr, St. George, Kitchener, Waterloo, Guelph, the Regional Municipality of Waterloo, County of Brant, Township of North & South Dumfries, Puslinch Township and surrounding areas. CENTURY 21 Watson Realty Ltd. has been recognized by CENTURY 21 International as a CENTURION® Office for the past 20 consecutive years.

Century 21 Canada Limited Partnership is a real estate franchisor with exclusive rights to the CENTURY 21 brand in Canada and is part of the world's largest residential real estate sales organization. CENTURY 21 provides comprehensive training, management, administrative and marketing support for the CENTURY 21 System, which is comprised of more than 8,100 independently owned and operated franchised broker offices in 42 countries and territories, with more than 148,000 sales associates worldwide. CENTURY 21 Canada is the only organization to offer customers AIR MILES® reward miles on real estate transactions. For more information visit the award-winning CENTURY 21 Canada website at www.century21.ca.

For information on career and franchise opportunities with CENTURY 21 Canada, please visit the ‘Join Us’ section on www.century21.ca.


For more information, please contact:

CENTURY 21 Canada

#700 – 1199 West Pender

Vancouver, BC, V6E 2R1

Tel: 604.606.2100