Canadian Franchise Association Announces 2008 Frankie Award Finalists


Apr 14, 2008

April 14, 2008 - TORONTO – The Canadian Franchise Association (CFA) is pleased to announce the 2008 Frankie Award finalists in 15 categories, representing the top advertising and marketing in Canadian franchising.

Prime Restaurants led the way as a finalist in six categories. Prime Restaurants is one of Canada’s leading chains of casual dining restaurants and pubs including East Side Mario’s, Casey’s Grill • Bar, Fionn MacCool’s, and D’Arcy McGee’s. Other finalists in a number of categories are Mr. Lube with five finalist rankings, and Pizza Pizza and Oxford Learning Centres recognized with four award categories each.

Hosted by CFRB 1010 host, John Moore, and produced by the CFA, the 15th annual Frankie Awards Gala Dinner and Ceremony will take place on Monday, May 5, 2008 from 6:30 – 9:30 p.m. during the annual CFA National Convention at Deerhurst Resort in Huntsville, Ontario.

The 2008 Frankie Award Finalists are:

Brochures – Business to Business

Arcadia Academy of Music – The Magic of Music

Mr. Lube – Franchisee Application

Prime Restaurants – Pubs

Brochures – Consumer / Retail

Country Style – Catering Brochure

Fishbowl Restaurants – You’ll Be Hooked

Oxford Learning Centres – Little Readers Brochure Insert

Pak Mail Centers Canada – It’s What You Don’t See That Counts – In-house Consultant Kit Folder and Inserts

Corporate Identity

Arcadia Academy of Music – The Magic of Music

Bioped Franchising – Integrated Program

Fishbowl Restaurants – You’ll Be Hooked

Mr. Lube – Logos/Icons

Direct Marketing

Medicine Shoppe Canada – Osteoporosis

Print Three – Real Estate One-to-One

St. Louis Bar & Grill – Convention Invitation

Franchise Support Service

As You Like It Marketing – Creative You Can Bite Into

Cassels Brock & Blackwell LLP – My Lawyer Understands My Business

Hoffer Adler LLP – Intelligent Franchising

Humber College Award

Prime Restaurants - Bier Market

Prime Restaurants - Casey's Cocktails

Pizza Pizza Ltd - Slice Tray


CENTURY 21 Canada – The New

Enviroking Lawn Care – Enviroking Website

M&M Meat Shops – M&M Meat Shops Saves the Day Contact

Media Campaign

Boston Pizza – Rib Rageous 2007

Harvey’s c/o Cara Operations – Free Harvey’s Burger Day

Oxford Learning Centres – Leaves Drop Grades Shouldn’t

Prime Restaurants – Yes, We’re Open

Magazine Advertisement

Baton Rouge – Ribs ‘N Blues

Oxford Learning Centres – Brains Need Exercise Too

Pizza Pizza Ltd. – Cradle This

Newspaper Advertisement

Oxford Learning Centres – Brains Need Exercise Too

Prime Restaurants – Wear 60,000 SPF

Ricky’s All Day Grill – It’s Waffle Time

Package Design

Country Style – Coffee Tins

Pizza Pizza – Pizza Pizza Seasoning Shakers

Point of Purchase

Dollar Thrifty Automotive Group – Going Places

Prime Restaurants – Casey’s Cocktails

Shoeless Joe’s Restaurants – Core Menu

Ten Below – Hot Deals… Cool Savings

The Lunch Lady Group – May I Take Your Order?

Radio Advertisement

Medicine Shoppe Canada – Senorita

Mr. Lube – Difference

Pizzaville – Opera

Television Advertisement

Boston Pizza – Fun, Fun, Fun

M&M Meat Shops – Blinder Than a Bat

Mike’s Restaurant – Girlfriend

Mr. Lube – The Keys

White Spot Limited – Taste of Tuscany 07

Tradeshow Booth

Bioped Franchising – Ortmotic Footcare

Enviroking Lawn Care – “Green” Lawn Care

Planet Beach Franchising – Planet Beach Franchising

St. Louis Bar & Grill – The Wing Nut Museum

The Lunch Lady Group – Lunchie Steps Out

Transit / Bus Shelters / Outdoors

Fishbowl Restaurants – Beyond the Glass

Mr. Lube – Victoria Bus Back

Pizza Pizza – Pizza Pizza Station Domination

Frankie Award entries are submitted by franchisors, advertising agencies and franchising support service providers across Canada. 237 entries were reviewed by a panel of judges among the top professionals in the fields of creative, production and marketing. The entries were judged on clarity of message, originality of concept, effective use of medium, quality of execution, and overall presentation. The top three in each category win gold, silver and bronze awards. The gold winner is presented with a Frankie Award statuette and certificate. Silver and bronze winners receive Frankie Award certificates.

The Humber College Award recognizes three entries with a Gold, Silver and Bronze award from all submissions in every category for overall exceptional design as voted by the college’s Advertising and Graphic Design students.

Each year, the Frankie Awards celebrates the creative contributions and excellence in advertising and marketing for Canadian franchising. The Frankie Awards are part of CFA National Convention taking place at Deerhurst Resort in Huntsville, Ontario from May 4 – 6, 2008.

For more information about the Frankie Awards and the CFA National Convention, visit

About the Canadian Franchise Association

With more than 430 corporate members nation-wide, representing many of Canada’s best-known brands, the Canadian Franchise Association is the National Voice for Canadian Franchising and works with all levels of government to ensure the development of industry-made solutions. CFA promotes ethical franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence. For more information, visit