An Innovative Concept in the Franchise Market that Makes Dreams Come True
CHSI Canada is Canada's leader and innovator in the lease-to-own home-purchase market. Founder/President/CEO of the Franchisor, Tony Peters, is exceptionally prideful of his company's service offering: "The grateful smiles on the faces of CHSI customers who participate in our programs and successfully purchase their own home, typically within 1 year from signing on, fuels the need to make this program available across Canada. The most rewarding business of all is a business that truly helps people achieve their dreams, while giving back to their respective communities. Helping our customers to fulfill their dream of home ownership is truly gratifying."
CHSI Canada Appoints Lori Karpman & Associates
Ever-conscious of the need to nurture the CHSI brand and to support and grow its family of franchisees, Lori Karpman & Associates Ltd. (LKA) has been officially appointed to help guide CHSI Canada's growth. "LKA has been retained to increase our brand equity by refreshing our branding and consumer marketing strategy; creating a new and exciting strategic advertising campaign that builds brand-awareness in our franchisees' local markets; developing a franchisee-recruitment campaign to attract a growing base of quality franchisees; stream-lining new marketing materials for our franchisees that will communicate a clear and consistent brand message to consumers; and by re-designing our website to better reach our consumer and franchisee markets," Peters explains. "LKA is a vitally important addition to our team." President/CEO of Lori Karpman & Associates can barely contain her own excitement: "We are absolutely delighted to be working with CHSI Canada, Tony and his team. They provide a much-needed and first-rate service - we are passionate about selecting clients that share our own level of integrity and in whom we strongly believe. CHSI Canada responds perfectly to our criteria since they are an organization with incredible integrity that supports their clientele as well as their franchisees!"
Availability of Territories
While CHSI Canada is available for franchise development across Canada, the markets of CEO Tony Peters' current focus are Alberta, B.C. and Ontario. "CHSI Canada is a well-structured, dynamic and professional organization," remarks Karpman. "They provide their franchisees with fantastic training and support in addition to a comprehensive operations manual and ongoing training and field support. We will also be adding outstanding marketing tools to the mix in short order. With these well-developed tools, new CHSI Canada franchisees can launch their business in a booming and highly rewarding industry with complete confidence." Peters adds; "with an excellent revenue model and no real organized competition, there are no limits to the success that can be achieved by our franchisees". Franchisees need liquidity of approximately $200,000 (this includes the franchise fee) to launch their new CHSI Canada franchised business. While franchisees can come from a variety of professional backgrounds, customer-relations, superior communication skills, business and marketing savvy, and a "true" passion for making dreams come true are all necessary qualifications. Franchisees are also required to become actively involved in their communities through local charitable organizations. "We insist that all our franchisees participate in community charity events and organizations. This is an essential part of who we are at CSHI Canada and is in-line with our corporate values. If a candidate is not willing to be actively engaged in his or her community, he or she would not have a good fit with CHSI Canada," adds CHSI CEO Peters.