How to Make the Best Choice When Looking to Invest in a Brand


Jun 22, 2011

VANCOUVER, BRITISH COLUMBIA --(Marketwire - June 14, 2011) - Clancy's Meat Co. - Why did former M&M Meat Shops exec and franchising expert Brian Davy choose Clancy's Meat Co.? He did his homework.

Choosing the right franchise is no easy feat. In fact, it leaves many would-be franchisees scratching their heads, at a loss to determine what factors to consider when buying into a franchise brand.

For Brian Davy, one of the original M&M Meat Shops franchisees, longtime President of the M&M Marketing Council and former right hand to M&M Founder Mac Voisin, the decision to emerge from retirement to become VP of Franchise Development for Clancy's in Ontario came as a huge surprise to Canada's franchising community, and an even bigger surprise to Davy himself.

But for Davy trading in tee times for timelines was a no-brainer after he met Clancy's CEO, Paul Monger and learned of the company's strategic expansion plans into Ontario.

Tips on What to Look for When Investing in a Franchise

Davy is convinced that Clancy's exciting new concept will be the next BIG Canadian franchise, and offers the following tips to potential franchisees to help them choose the right franchise to invest in:

- Choose a concept that you believe in and a brand that has room to grow.

- Seek out a franchise with a leadership team that's been there (i.e. experienced franchisors AND franchisees).

- Look for opportunities where you can own multiple locations. Look for a franchise that has great branding and is already generating deserved recognition.

For Clancy's Meat Co., signing Brian Davy onto the team comes as a huge coup as the company eyes the Ontario market for expansion. Davy is a longtime resident of southern Ontario and during his tenure with M&M Meat Shops, operated 8 franchise locations, including two of the most profitable locations in the system.

Clancy's Meat Co. CEO, Paul Monger is confident that Brian Davy is just the person to lead the western-Canada based fresh and frozen specialty food retailer's charge into Ontario. Both Paul Monger and Brian Davy cannot wait to answer the overwhelming demand for an alternative to the frozen-only offerings of M&M Meat Shops in Ontario.