Domino's Targets Minority Franchisees


Mar 20, 2007

Domino's is lending a helping hand to aspiring minority franchise candidates. Through its new "Delivering the Dream" program, the recognized world leader in pizza delivery is lending financial assistance in the form of loan guarantees and incentives to help existing minority team members open their own stores.

The program is an internal initiative designed to help turn current minority Domino's team members into independent business owners by offering financial support to build new stores. In partnership with GE Capital Franchise Finance Corporation, Domino's first introduced the program in January 2006. Since the program began, three participants have successfully opened their own Domino's stores in Baker City, Ore.; Horizon City, Texas; and Philadelphia, Pa. As the Delivering the Dream program continues to roll-out, Domino's is looking to add five new participants in 2007.

"Some of the most successful Domino's stores are those that are owned and operated by franchisees living in the communities we serve," said Mike Mettler, director of Domino's Franchise Recruitment and Sales. "The foundation of this great company is built on helping pizza makers and delivery experts become independent business owners. Now, through the Delivering the Dream program, we're helping to eliminate the financial roadblocks that may exist for motivated future minority franchisees."