DRUXY’S® Famous Deli Sandwiches announces Aggressive Expansion Plans across Canada


Feb 13, 2009


DRUXY'S® Famous Deli sandwiches, Canada's premier franchise of quick service delicatessen restaurants, is pleased to announce plans to open 12 new locations per year over the next 5 years.
DRUXY'S® opened its first restaurant in the fall of 1976 in the food court in the Royal Bank Plaza, situated in the heart of Toronto's financial district.  Over the next 32 years DRUXY’S® has grown steadily across Metro Toronto and into Ottawa, Peterborough, Hamilton, London and Calgary. And now boasts over 52 restaurants and kiosks.
DRUXY'S® strength has been our commitment to offering customers only the highest quality, fresh and healthy food with the utmost in personal service.  As the trend towards healthier food choices continues to grow, so does the  DRUXY’S® brand, with eight of our sandwiches recognized by the Heart and Stroke Foundation as meeting their Health Check® criteria, making DRUXY’S® the first fast food deli to join the program“, stated Peter Druxerman, VP of Marketing.
DRUXY’S® is now expanding to your area!
DRUXY’S® is concentrating on attracting quality franchise partners who want to invest in a leading fast food brand with a solid track record of growth, a proven operating system and strong corporate support structure.  The initial investment to open a DRUXY’S® Delicatessen is $225,000, making it one of the most competitive opportunities in the industry.  And DRUXY’S® focus on healthy eating makes it one of the most relevant foodservice investment opportunities available.

“With DRUXY’S® proven economic model, franchise partners find our brand an attractive investment,” stated Druxerman.

In addition to creating a business ownership opportunity for local entrepreneurs throughout the country, each new DRUXY’S® deli will contribute to the economy by creating new jobs and providing area residents with a healthy fast food alternative.

Franchisees benefit from extensive product training, site selection and customer service, not just in the pre-launch phase, but throughout the whole relationship. “We are actively committed to the success of each franchisee in the System, our training program includes operations and administration and a host of marketing and promotional tools that work”, said Druxerman.
To assist in their aggressive expansion plans, DRUXY’S ® has partnered with Kim Divell, President of Premier Franchise Consultants.

Ms. Divell’s previous experience as Director of Marketing & Communications and Assistant Publisher of Franchise Canada, for the Canadian Franchise Association will be a tremendous benefit, as she brings to DRUXY’S®  a depth in expertise and franchise system knowledge that will ensure our franchise system’s solid and ethical growth over the next few years.”
In addition, Ms. Divell is an entrepreneur at heart. She successfully developed her own service franchise concept, ran her own restaurant and is held in high regard within the franchise industry.  The partnership with Divell continues DRUXY’S® dedication to achieving the best franchise system development and new levels of growth,” proclaimed Druxerman.