East Side Mario’s Franchise to Open in Cranbrook


Mar 09, 2009


Vancouver, BC Beginning Wednesday March 18th, Cranbrook residents will not have to venture far to enjoy the taste of Little Italy, as East Side Mario’s joins the neighbourhood.  The newest East Side Mario’s location opens for business at 1201 Cranbrook Street North, serving some of the finest Italian food outside of Italy.
“East Side Mario’s appeals to both adults and families by offering great food, great value and an atmosphere that is full of life and passion.  I am confident the restaurant will be a huge hit in Cranbrook,” said Vice President of National Development, Rick Villalpando.

“East Side Mario’s is committed to ensure that each new location becomes an integral part of each neighbourhood.  When guests come to East Side Mario’s, we want them to truly feel like guests in our own home.  We are proud to open an East Side Mario’s in Cranbrook, and look forward to providing the residents here with the unique East Side Mario’s experience that keeps guests from coast to coast coming back for more.”

As part of the grand opening, Bob Ma with partners Raymond Wong and Corinne Tsang along with the entire staff of East Side Mario’s will be hosting a Grand Opening Celebration on Tuesday, March 17th.  Festivities are from 5:00 p.m to 10:00 p.m. in the restaurant.  During the event, we will be fundraising for the BC Cancer Society and donations will be accepted at the door. 

Our open house is a great opportunity to get to know the unique East Side Mario’s experience.   “There’s really nothing like it” said Rick.  “Our concept has great food and great atmosphere.  If you want to experience a taste of Little Italy, East Side Mario’s is the place to be.  We focus on the quality and authenticity of our food, and our exceptional service. 

East Side Mario’s Restaurant will be a perfect addition to the growing Cranbrook and surrounding Kootney area.  We will have food and beverage pairing stations that showcase the great variety of our menu at East Side Mario’s.  The open house will be a great evening for everyone who attends.”    

East Side Mario’s is a neighbourhood Italian restaurant, where a passion for family, friends and food meet. Throughout the country, East Side Mario’s guests rave over dishes such as the Chicken Parmigiana, the Linguine Chicken Tettrazini and Seafood Linguine - all served with complimentary unlimited soup or salad and freshly baked garlic homeloaf. In order to meet the demands of today’s busy lifestyles, East Side Mario’s Cranbrook location also offers the convenience of take out.

Prime Restaurants of Canada Inc. operates and franchises a portfolio of leading brands of casual dining restaurants and premium pubs in Canada.  A pioneer in the Canadian casual dining industry for almost 30 years, Prime Restaurants is considered an important innovator in the development of strong brands.  It has a diversified portfolio of brands that includes East Side Mario’s, Casey’s Bar & Grill, Irish Pubs, Esplanade Bier Market, and Pat & Mario’s.  Prime Restaurants employ over 10,000 people across the country. 

In the past eight consecutive years, East Side Mario’s has been awarded Platinum Status as one of Canada’s 50 Best Managed Companies.

Interested in joining the East Side Mario’s family?  There are numerous franchise opportunities currently available in BC.  With potential locations ranging from the Okanagan to the Lower Mainland to Squamish, there just might be the right opportunity to for you to bring a taste of Little Italy to your neighbourhood.

Prime Restaurants Royalty Income Fund is listed on the Toronto Stock Exchange under the symbol EAT.UN.