Second Cup has announced a long-term partnership with Free The Children, an international charity that empowers youth to take action on domestic and global issues. The partnership was announced at Second Cup's Franchise Partner Convention in the spring. As a partner, Second Cup's over 360 cafes across Canada will provide a meeting place for individuals to connect and become involved with Free The Children.
“Our team at Free The Children is honored to have the dedicated support of Second Cup and excited to see this partnership come to life across Canada,” said Kielburger. “Second Cup’s passion and care towards making our local communities and the world a better place is truly inspiring and we can’t wait to bring this message to life at Second Cup locations across the nation.”
Second Cup will be rolling out a number of different initiatives in support of Free The Children, with opportunities for employees and guest engagement.
“We are delighted to partner with Free The Children, working and supporting them on their local and global initiatives,” says Stacey Mowbray, President and CEO of Second Cup. “Having an active role in our café communities is essential to the Second Cup brand. Partnering with a genuine and caring group that has such a great impact on so many people both locally and globally, we know that not only will our more than 4,000 employees be proud to be a part this movement, so too will our valued guests.”