McDonald`s Chooses New Agency to Head Global Online Marketing Initiative


Nov 02, 2006

McDonald`srecently announced that AKQA, a leading interactive marketing agency, is joining its marketing roster to help lead McDonald''s global digital marketing initiatives. A recognized leader and innovator in online marketing, AKQA was recently named "Interactive Agency of the Year" in the U.S. by AdAge's Creativity Magazine and by Revolution Awards in the U.K., based on its work for major global brands such as Coke, Nike, Visa, and Microsoft. "We are pleased to partner with AKQA to develop a global digital marketing strategy to further strengthen the McDonald's brand online and throughout our more than 30,000 restaurants around the world," said Mary Dillon, McDonald's Global Chief Marketing Officer. "We expect this partnership to lead to new relevant consumer-driven innovations across all digital media. AKQA will work closely with our outstanding network of local digital agencies around the world." "McDonald's has a compelling, exciting vision for its brand," said Tom Bedecarre, AKQA's Chief Executive Officer. "Our team is delighted to partner with McDonald's globally to deliver engaging experiences that embrace digital media and new technology." Ajaz Ahmed, AKQA's Chairman, had this to add: "This is an exciting relationship with innovation at its core. Our goal is to create groundbreaking ideas and experiences."