For 35 years Pet Valu has defined itself as the leader in quality pet care. They have over 400 locations offering over 7000 products across Canada and parts of US, but still plan on expanding further. They’re looking into setting up more locations in British Columbia, Alberta, and Saskatchewan, furthering their title as the leading pet store in Canada.
In British Columbia, Pet Valu runs under the name of Bosley’s. It’s a pet store native to BC with a long-standing reputation in the province since the early 80s. When Pet Valu acquired Bosely’s, they decided to keep the name since the brand is one that British Columbians know and trust. Today, they operate as Bosley’s by Pet Valu with over 40 units. Franchises are available in select locations.
Alberta is a prime target for Pet Valu. The pets franchise wants to set up 85-95 more units in the coming years and is about one third of the way through its expansion plans.
“Alberta has been targeted for aggressive expansion,” says Mark Sonik, franchise director. “We’ve opened a number of corporate stores out there. Currently we have about 18 corporate stores, either in the planning stages or actually open. We also have a number of franchises, some of which have been franchised from inception, others which have been purchased by franchisees.”
Pet Valu has a sales rep in Calgary looking for franchise partners and appropriate locations. They have a number of stores in Edmonton, and have their eyes on surrounding cities like Leduc and Red Deer as possible expansions.
Moving east, Pet Valu sees more possibilities. “Saskatchewan is another province of opportunity for us. We have about five stores there right now and we project being able to do about 25. We have opportunities in Regina and Saskatoon. We have a number of stores up and running already that are corporate stores ready for sale,” says Sonik.
Manitoba, on the other hand, is fully saturated with 20 stores in the Winnipeg area, although Pet Valu does plan on opening a couple more locations. All they need is to find the right real estate to set up shop, and they’ll be good to go.
The pet specialty market is growing. These days, people treat their pets with more care than ever before. The see their furry companions as being part of the family. These are the customers that Pet Valu caters too: people who care deeply about their pets and want to make sure they get only the best, so they’re willing to pay a little more for superior quality. Many people who own pets buy pet food at a grocery store just for the convenience, but Pet Valu aims to get those pet owners into their store by offering superior products and a better shopping experience for both pet and owner.
Franchisees that sign up with Pet Valu go into business with them because they’re pet lovers. In signing up with Pet Valu, they get the expertise and reputation of one of the most recognizable pet brands in the country.
“We're the Tim Horton's of pet specialty,” Sonik boasts. “They're buying into a recognized brand. We have a very strong, well-developed infrastructure. We've been in business for 35 years. We have a number of trucks on the road. We have a lot of buying power.”
The total investment required to open a Pet Valu franchise ranges from $252,300 to $405,300.