Pizza Pizza app serves up a Webby Award winner


May 24, 2011

May 24, 2011 (Toronto) – Pizza Pizza has made its mark on mobile shopping with the launch of its first-ever iPhone app. This month, the Canadian-based pizza chain was honoured with a Webby Award, a prestigious international web-based award that recognizes excellence on the internet. The company’s one-of-a-kind smartphone ordering application was named the best shopping tool for a handheld device, just over a month after its launch.  

The win comes in the category of mobile shopping for handheld devices. Other nominees considered for the award included big-box American retailers Target and Walgreens. Pizza Pizza and Plastic Mobile, the mobile marketing agency that developed its app, are the lone Canadian companies to receive a Webby award this year.   

“We’ve really made a push to enter the online world through our web ordering system and now our mobile app,” said Pat Finelli, Chief Marketing Officer for Pizza Pizza. “This is a big win for us. It proves that we’ve delivered when it comes to reliability and convenience, which are characteristics of ours that customers have really come to expect and value.”

Since 1996, the Webby Awards have been the leading international organization to honour excellence on the internet. Marking its 15th anniversary this year, the award received nearly 10,000 entries from over 60 countries across the world. Each award is voted on by a diverse and distinguished panel of judges from around the world.

The easy-to-use, interactive app was launched earlier this year, the first of its kind from a national Canadian-based pizza chain. The Pizza Pizza app is available at no charge for all iPhone®, iPod touch® and iPad™ models.  To download the app, visit:

About Pizza Pizza Limited
Founded in 1967, Pizza Pizza Limited is Canada's pizza pioneer and one of the country’s most successful quick service restaurant chains. With its Pizza Pizza and Pizza 73 banners, the company has been an innovative leader in the industry with the introduction of Canada’s first centralized single number ordering system, an online web ordering system, wireless payment technology to the customer’s door and the world’s first insulated pizza delivery bag. The company is guided by a mission to provide the “best food, made especially for you” with a focus on quality ingredients, customer service and continual innovation.

About Plastic Mobile
Plastic Mobile is an award-winning mobile marketing agency, working with leading brands in both the US and Canada. Plastic Mobile provides groundbreaking results through innovative, cutting-edge strategies, user experiences and creativity. They are industry leaders for many first-of-their-kind mobile initiatives, including launching one of the first local news radio iPhone apps and video streaming iPad app, as well as a mobile pizza-ordering app.  Recognized for their exceptional client service, Plastic Mobile designs and delivers mobile applications and websites for all platforms, while achieving optimal results for their clients. Plastic is the winner of the 15th Annual Webby Award in the mobile category.

Founded in 2007, Plastic Mobile’s rapidly growing client list includes both Canadian and US companies, such as Rogers Communications, CBC, Unilever, Sportsnet, Liberty Science Center and Pizza Pizza. Plastic works across both the US and Canada with offices in New York, Toronto and Vancouver. 

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