story, is celebrating its 10th year in business by announcing the sale of its
100th franchise unit. PropertyGuys.com now has a strong market presence in
over 600 communities across Canada. The New Brunswick based company is best
known for helping sellers eliminate real estate commission by allowing them to
reach a wide internet audience, talk more effectively with buyers and keep
negotiations on track. With more than 80% of all buyers now beginning their
property searches online, it is no wonder why they've become so popular among
both buyers and sellers.
But growth is not the only thing that the company has been up to lately.
They've begun the undertaking of rebranding their entire business system which
includes a new powerful web application they say will be sure to rival any
website currently on the internet. "Our new site is the best of the best,"
states Ken LeBlanc - company president and CEO. We've spared no expense or
resources to enhance our system. Our newly created web tools will surely
deliver a first class private sale experience," claims LeBlanc confidently.
Their new web application combines the power of social networking and
e-commerce which creates a perfect venue for sellers to promote their
Understandably, their popularity is less than celebrated among the
country's estimated 88,000 real estate agents who are trying desperately to
maintain their market dominance despite a changing consumer attitude towards
them. "I don't know too many individuals that enjoy handing over so much of
their hard earned money to agents - it's just doesn't make sense and it is not
necessary," comments CEO Ken LeBlanc who co-founded the company in 1998.
The company has launched a new communications strategy to compliment all
their new marketing initiatives. "Our new straight shooting radio campaign
launched last week has already sparked more than its fair share of controversy
- agents don't like getting called out," adds LeBlanc. Some radio stations
have already pulled the new ads saying that they are offensive. The company
says that the ads are not offensive and that the stations in question are
simply being bullied by agents.
The company also claims that they've created the world's most
recognizable real estate sign. "You'll love our new signs," adds LeBlanc.
"They represent a fresh new look for us and the entire real estate industry -
they're big, round and colorful, but most importantly they are unique. They
truly stand out in the vast sea of real estate signs. We wanted to make sure
that buyers really notice our signs and once you see one- you'll understand
what the excitement is all about." The company's new punchy tag line describes
best what all the excitement is about; Sell Your House. Pay Yourself.
PropertyGuys.com is unlike any ordinary real estate company. In fact,
we're not even agents or brokers. That's because from day one, we knew we
could be something different - something much better. Simply put, we've
combined the power of the internet with our Private Sale Professionals(TM) on
the ground - within your community - to provide a safe, simple and practical
way for buyers and sellers to connect directly. Instead of commission, we
charge an affordable marketing fee (as low as $349) and collect absolutely no
commission when your property actually sells. That's the PropertyGuys.com way.
That's fair right?